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What is turnover in business and how do you work it out?

2-minute read

Lauren Hellicar

12 May 2021

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What is turnover in business – and how does it relate to your business’s health?

Understanding how well your business is doing might not be an exact science, but business turnover is one of the markers you can use to get a good idea.

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But while business turnover is a useful measure of success, it's often confused with profit. So how do you work it out? This article explains what business turnover is, in simple terms, and guides you through calculating it.

Business turnover definition

Turnover is the total sales made by a business in a certain period. It's sometimes referred to as ‘gross revenue’ or ‘income’. This is different to profit, which is a measure of earnings.

It’s an important measure of your business’s performance. Knowing your turnover figure is useful throughout the whole life of your business – from planning and securing investment, through measuring performance, to valuing your company if you plan to sell.

There are also a few other potential definitions of turnover that don’t refer directly to your finances. For example, ‘turnover’ can also mean the number of employees that leave a business within a specific period, also sometimes known as ‘churn’.

Or, if you offer credit to customers or clients, you might also measure ‘accounts receivable turnover’ – the length of time it takes your customers to pay.

Our article only discusses turnover as it relates to your business income.

Turnover vs profit – what’s the difference?

Turnover in business is not the same as profit, although people often confuse the two:

  • turnover is your total business income during a set period of time – in other words, the net sales figure
  • profit, on the other hand, refers to your earnings that are left after expenses have been deducted

It’s worth noting that there are two different ways you can measure profit. ‘Gross profit’ means sales, minus the cost of the goods or services you sell – it’s also called the ‘sales margin’.

‘Net profit’ is the figure that’s left over during a specific period after all expenses (such as administration and tax) have been deducted.

How to calculate business turnover – small businesses

It’s relatively straightforward to work out your turnover. If you’re keeping accurate records (which you need to do for tax purposes), it should be fairly quick to add together your total sales. Remember that turnover is measured over a specific period, for example a tax year.

  • to work out gross profit, deduct the cost of your sales from your turnover
  • to work out net profit, take your gross profit and deduct all other expenses – not forgetting your tax liabilities

Here's an example calculation.




- Cost of goods sold (COGS)


= Gross profit


- Operating expenses


= Net profit


Turnover meaning for businesses – why is it important?

It’s important that business owners understand their turnover, mainly so they can work out what they need to bring in to meet their target profit.

If your gross profit is low compared with your turnover, you might want to look at ways to reduce the cost of your sales – for example, by renegotiating contracts with suppliers.

If your net profit is low as a proportion of your turnover, you might look at ways to make your business more efficient. For example, are there savings you can make on administrative expenses? Or are you sure that you’re claiming all your business’s allowable expenses?

For more ways to carry out a business health check, find out how to do a balance sheet, or use our budget calculator for the self-employed.

You can also do a break even analysis to work out when you can expect to make a profit.

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We create this content for general information purposes and it should not be taken as advice. Always take professional advice. Read our full disclaimer

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