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The Simply Business Cookie Policy

1. What are cookies?

A cookie, also known as a browser cookie, is a small text file which is downloaded to your computer, mobile or other device when you visit a website or use an app.

Cookies help make your online experience more efficient and relevant to your interests. For instance, they are used to remember your preferences on sites that you visit often, to remember your user ID and the contents of your shopping basket, and to help you to navigate between pages more efficiently Different types of cookies are used to do different things. They also help us to identify ways to improve your overall site experience hers are used to provide you with advertising which is more tailored to your interests, or to measure the number of your site visits and the most popular pages you visit.

This policy sets out the types of cookies that we use and what we use them for.

2. Are there different types of cookies?

Yes, there are different types of cookies. Cookies are divided into "first party" and "third party" cookies, and "session" and "persistent" cookies.

2.1 "First party" and "third party" cookies

Cookies can be set and controlled by the operator of a website such as Simply Business for this website (known as a ‘first party cookie’) or a third party such as Facebook, for example to display advertisements and social sharing features (known as a ‘third party cookie’).

2.2 "Session cookies" and "persistent cookies"

Cookies can also be divided into "session cookies" and "persistent cookies":

(a) Session cookies

Session cookies are stored in your computer or device's memory during your browsing session and are automatically deleted from your computer when you leave a website. These cookies usually store a session ID, allowing you to move from page to page without having to log-in repeatedly.

They are widely used by commercial websites; for example to keep track of items that a consumer has added to a shopping basket. Session cookies do not collect any information from your computer or device and they expire at the end of your browser session.

(b) Persistent cookies

Persistent cookies usually have an expiration date and so stay in your browser until they expire, or until you manually delete them. For example we use persistent cookies for functionality. We also use persistent cookies to better understand usage patterns so that we can improve the website for our customers. We've included more details below to help you to understand what kinds of cookies and the time period for which they persist.

Other technologies linked to cookies

There are other technologies which can seem similar to cookies, but are not the same, including pixels and site tags. These pixels or tags can be used to retrieve information such as your device type or operating system, IP address, time of visit, etc. (Please see our Privacy Policy for more details on the types of information that may be collected.) They are sometimes used to create or access cookies on your browser, but are not cookies themselves.

3. How do we use cookies?

We use cookies to help us to track our website visitor information and to learn about the behaviour of visitors to our website and how they respond to our marketing communications and for research and statistical purposes.

As detailed in the privacy policy, Simply Business may disclose data collected from cookies, such as visitor trends, to third parties, in an anonymous form, for research and statistical purposes, and to help us to optimise our websites and the targeting of advertisements.

The cookies that Simply Business uses do not collect personal information such as name, address, email address and do not link any information they collect to an individual. Simply Business can and do associate multiple sessions using the same device ID for the purposes of constructing an aggregated picture of a users journey and behaviour.

From time to time Simply Business may also analyse IP addresses, user agent strings or other anonymous data sources.

Third party suppliers

We work with third-party suppliers who place cookies on your device and report on "web analytics" information. Where such information is made available to us, we have listed these cookies below.

In addition, Simply Business engages third party advertisers and advertising networks to place targeted advertising cookies. This means that data collected through these cookies will be shared with such parties in order that they can select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers, but we may provide them with aggregate information about our users to assist them in performing this service. We may also use such aggregate information to help advertisers reach the kind of audience that we want to target.

Please note that although the use of data by Simply Business is covered by this policy, in addition the use of third party cookies is covered by third party cookie policies, which we have referred to below, alternatively they are available on the relevant company's website.

4. How can you control the use of cookies?

Most web browsers automatically accept cookies, and your use of this website constitutes your consent to this website setting cookies on your computer or other device as per those browser settings.

You can always choose to disable your web browser’s ability to accept cookies. Please note that if you do elect to disable your web browser’s ability to accept cookies, you may not be able to access or take advantage of many features of the service and some parts of the website may not work properly. If this is the case a message is usually displayed allowing you to change your settings back.

You can control how cookies are set within your browser settings. Find out more about

5. Cookies we use

Below we set out in detail the cookies that we use on this website, their function and the data they collect.

You can find more information about the individual cookies we use and the purposes for which we use them below.

Except for strictly necessary cookies, all cookies will expire after the period shown below.

Strictly necessary cookies

These cookies let you move around our website and use essential features such as accessing secure areas of our website and identifying you as being logged in. Accepting these cookies is a condition of using our website as they are required for its proper operation. If they are disabled our website may not be able to function properly.

The cookies that we use on this website which are essential for its operation are set out below. These cookies don't gather any information about you as an individual that could be used for marketing or remembering where you’ve been on the internet.


This cookie is used to count the number of sessions created on our site. We use this value in order to scale our backend servers. This cookie expires as soon as you close your browsing session. You can find out more information on NewRelic cookies here.

Simply Business - rack_session

This cookie is used to protect us from security attacks related to data submitted to our back end servers. This cookie expires as soon as you close your browsing session.

Simply Business - _chopin_session_quote_simplybusiness_co_uk

This cookie is used by our back-end systems when users are answering questions on our quote form. This is necessary in the performance of the application and means that we can keep answers filled in when users move between pages. The cookie expires 24 hours after the user starts the quote or moves between quote pages.

Simply Business - flip_fab.*

This cookie is used when we are running AB tests on our site. Sometimes, we test two versions of a webpage or app against each other to determine which one performs better. This cookie ensures consistency for the user that they always see the same version. This cookie expires after 1 year.

Simply Business - ref_id

We use this cookie to help us associate vouchers with any purchase for a given visit to fulfil promotional campaigns. This cookie expires after 1 day.

Analytics cookies

We use these cookies, sometimes referred to as "web analytics" information, to collect information about how visitors use our website. This includes details of the site where the visitor has come from, pages viewed, which content visitors are clicking on, which products visitors are interested in and purchase and at what point a visitor leaves our website.

By using our website, you agree that we can place these types of cookies on your computer or device.

We use this information to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Simply Business _sp_id.*, snowplowOutQueue_snowplow_sb-ava-pv_get, snowplowOutQueue_snowplow_sb-cf-pv_get

We use this cookie to help us distinguish between users who visit our website, drive all our online performance reporting, and to collect data that helps us to better understand user behaviour which helps to improve our tailored product offering. This cookie is removed after 2 years of non activity.

Bing - _uetsid

This is used to support our sponsored Bing ads. We use the Bing network to advertise. This cookie lets us know which bing network users have previously visited our site. This cookie expires after 30 minutes.

Google Analytics - _ga

We use this cookie to measure how users interact with our website content. As a user navigates between web pages, the cookie provides the website provided with JavaScript tags (libraries) to record information about the page a user has seen, for example the URL of the page. The Google Analytics JavaScript libraries also use HTTP Cookies to "remember" what a user has done on previous pages / interactions with the website. This cookie expires after 2 years.

Google - collect

This cookie is used to send data to Google Analytics about the users device and behaviour and allows us to track across devices and marketing channels. This cookie expires when you close your browsing session.

Mouseflow - mfinitialDomQueue, mf*

We use this cookie to track a users actions on the site. This helps us to understand which parts of our user interface are/are not being used to help us understand what parts offer good/bad user experience. This cookie expires when you close your browsing session.

Functionality cookies

We use these cookies to recognise users when they return to a website. They enable the personalisation of content, the recognition of users and remember user preferences (for example, their choice of language or region).

By using our website, you agree that we can place these types of cookies on your computer or device. We use the information to improve our website and enhance our visitors' experience.

Simply Business - _spid., _spses.

We use this cookie to provide you with a consistent browsing experience on each occasion that you visit on our site. This cookie expires after 2 years.

Simply Business - visitor_recognised

We use this cookie to prevent the need to ask users to enter their email address multiple times. It tracks that the user has provided their email address but not the email address itself. This cookie expires after 20 years.

AddThis - uid, uvc, mus, loc, ssc

This cookie allows users the ability to instantly share webpages, blogs, news, photos, videos, and other content to the most popular social networks and other destinations via a browser plug-in or website plug-in. You can find more info on this cookie here. This cookie expires after one year.

Disqus - disqus_unique

This cookie allows our users to comment on articles via social media. This cookie expires after 2 years.

Zendesk - Zopim, cfduid, zlcmid

We use this cookie for our live chat tests so we can associate visitors with a Zendesk profile for future contact. This cookie expires when you close your browsing session.

Targeting/advertising cookies

These cookies are used to collect information about your browsing habits in order to deliver adverts more relevant to you and your interests. They remember that you have visited a website and this information is shared with other organisations such as advertisers with our permission. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign.

By using our website, you agree that we can place these types of cookies on your computer or device. We will use the information to provide you with advertisements that are tailored to you. To ensure compliance with our policies, we restrict the use of third-party cookies to trusted partners.

LinkedIn - BizoID

This cookie allows us to measure the performance of our LinkedIn campaigns. You can find more information on this cookie here. This cookie expires after 6 months.

LinkedIn - lidc

This cookie is used by LinkedIn to track the use of embedded services. You can find more information on this cookie here. This cookie expires after 1 day.


This cookie identifies unique browsers to Microsoft sites. It is used for advertising, site analytics and other operational purposes. This cookie expires after 1 year.

Twitter - guest_id

This cookie collects data related to users visits to the website such as the number of visits, average time spent on the website and which pages have been loaded, with the purpose of personalising and improving the Twitter service. You can find more information here. This cookie expires after 2 years.

Twitter - personalization_id

This cookie allows users to share posts. You can find more information here. This cookie expires after 2 years.

Doubleclick - IDE

This cookie is used Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. You can find more information on this cookie here. This cookie expires after 1 year.

Doubleclick - test_cookie

This cookies is used by Google to find out whether the users browsers supports cookies or not. You can find more information on this cookie here. This cookie expires after 1 year.

Facebook - fr,tr

This cookie is used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. You can find out more information on this cookie here. This cookie expires after 3 months.

Further reading

See here to opt out of cookies from Google.

If you want to delete or disable other cookies, see here.

This policy was last updated on 18th June 2019.

Cookie policy

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© Copyright 2019 Simply Business. All Rights Reserved. Simply Business is a trading name of Xbridge Limited which is authorised and regulated by the Financial Conduct Authority (Financial Services Registration No: 313348). Xbridge Limited (No: 3967717) has its registered office at 6th Floor, 99 Gresham Street, London, EC2V 7NG.