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Marketing

How to make a YouTube video – marketing tips, tricks, and techniques

8 November 2023 • 6-minute read

How to make a YouTube video – marketing tips, tricks, and techniques

No matter the industry you work in, it’s time to add film director to your list of many talents. YouTube videos are a great way to...

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How to make money on Pinterest – build a brand and monetise pins

7 November 2023 • 5-minute read

How to make money on Pinterest – build a brand and monetise pins

You might think of Pinterest as just visual inspiration for craft projects, recipes, home decor, and beauty trends. But what if there’s...

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Black Friday: is it helpful or harmful to small businesses?

3 November 2023 • 5-minute read

Black Friday: is it helpful or harmful to small businesses?

Independent retailers may be wondering how to approach November’s global sales day. Do customers expect it – and what are the...

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Customer journey map template – why every small business needs one

19 October 2023 • 5-minute read

Customer journey map template – why every small business needs one

Who are your customers? And what makes them buy your product or service? One of the keys to marketing success is building a customer...

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Product photography for small businesses – how to take better photos

17 October 2023 • 5-minute read

Product photography for small businesses – how to take better photos

When customers can’t interact with your products in person, they can find it hard to visualise exactly what they’ll be buying. That’s...

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SEO companies for small business growth – how to find the right agency

10 October 2023 • 4-minute read

SEO companies for small business growth – how to find the right agency

Working with a small business SEO company gives you the chance to get your business noticed online and grow your business. SEO agencies...

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Best SEO tools for small businesses – your digital marketing guide

5 October 2023 • 8-minute read

Best SEO tools for small businesses – your digital marketing guide

We all use search engines as part of our professional and personal lives – but how can you use this to your advantage to help promote...

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How to get followers on Instagram – 5 top tips you need to know

26 September 2023 • 6-minute read

How to get followers on Instagram – 5 top tips you need to know

Social media marketing is more prevalent than ever before – and Instagram may just be at the top. But how do you grow your follower...

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Business storytelling – how to market your small business

15 September 2023 • 5-minute read

Business storytelling – how to market your small business

What is storytelling? We’ve all told stories before – from catching up with a friend over coffee to children’s bedtime stories. But what...

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Radio and TV advertising costs and tips to get your brand out there

24 July 2023 • 5-minute read

Radio and TV advertising costs and tips to get your brand out there

Struggling to reach new customers and thinking about joining the innovative entrepreneurs advertising on TV and radio? It could be your...

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We create this content for general information purposes and it should not be taken as advice. Always take professional advice. Read our full disclaimer

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