We are Simply Business

Creators (movers and shakers) of the UK's largest business insurance broker.

Meet the team

Our ‘chiefs’ and ‘directors’ all have one thing in common: they want to change the way you choose and buy insurance for your small business or rental (for the better, of course)!

But, honestly, that’s really just the start of it. We’re harnessing the power of data and technology to create something better - for our customers, our employees, and the world in which we operate.

We are over 500 staff strong, in two UK-based offices, with a growing U.S. presence. Whether it’s providing expert help with your policy, or building an intuitive online experience, our teams in London, Northampton, and Boston have you covered.

Jason Stockwood – Vice Chairman

Responsible for developing Simply Business, Jason sets the challenge for defying the insurance company stereotype. From technology and data science to customer experience and people engagement, Jason has spearheaded our mission to create something better.

Jason joined Simply Business from global dating website match.com, where he was International Managing Director. He’s also spent time as Managing Director at Travelocity Business, and held roles at Trailfinders, lastminute.com, Skyscanner and The Drinkaware Trust.

In 2016, Jason won overall Best Leader at the Sunday Times Best Companies to Work For awards, completing our Best Companies hat-trick. We’d already picked up the Best Company to Work For award, two years running.

David Summers – Group CEO

David leads the business, implementing its ambitious growth and innovation strategy to not only maintain a market-leading position, but to continually find new ways of delivering outstanding customer value.

At the heart of this is building a truly product-centric culture that gives all of our teams both the structure – and empowerment – to make things happen.

David joined Simply Business in 2006 from Accenture, where he was a Management Consultant. David previously held the position of Chief Operating Officer and prior to that led our Northampton contact centre, having also had roles in business development and product.

Bill Peña – Chief Executive Officer (US)

Bill Peña heads up our US business, and is responsible for leading our mission to launch a successful digital insurance brokerage that puts our customers, people, and communities first. Bill joined Simply Business as CTO before moving into his current role.

Before Simply Business, Bill launched Kitewheel, named a “visionary” Digital Marketing Hub by Gartner and the “leader” in the Customer Journey Orchestration by Forrester.

He previously led Product, Technology, and Operations organisations at 89 Degrees and IMN (now part of ADP), developing customer loyalty, CRM, and integrated customer engagement programs for clients including Verizon, Toyota, IKEA, Godiva and Tribune.

Lukas Oberhuber – Group CTO

Lukas joined Simply Business in 2010, and is responsible for keeping us flexible and agile, through technology. Since joining, he’s implemented the Lean Startup methodology, and Agile, transforming the speed and efficiency of product development. Lukas’ work led to us being named the ‘Most Agile Aware Organisation’ at the 2011 UK Agile Awards, and he continues to create a culture of tech excellence.

Before Simply Business, Lukas was at Forward Internet Group, where he was responsible for Agile development teams during a period of large-scale expansion. He’s also held management roles at Sapient, and he founded internet telecoms company, SipAlive.

Fiona McSwein – Chief Marketing Officer

Fiona’s focus is on spreading the word of Simply Business to the UK’s small business and landlord community, through customer-focused and data-driven marketing.

Having founded and run two small businesses of her own, Fiona knows more than most the challenges that our customers face, coupling this with over 20 years’ experience at the likes of Euromoney and lastminute.com.

Since 2014, Fiona has led our data-driven marketing strategy (we are obsessed with data), with a constant focus on effective, knowledge-based communication, driven by our values and grounded in insight.

Alan Thomas – Chief Commercial Officer

Alan joined us as Chief Commercial Officer in 2016, bringing with him over 15 years’ experience having previously worked for Hiscox and RSA.

To ensure we’re able to offer the best products and deals to our customers, Alan manages the relationships with our insurer partners and suppliers, using his wealth of expertise as a Chartered Insurer.

Louis Badcock – Director of Product and Customer Experience

Louis guides our fundamental thinking on how a business like ours should consider product and the customer – both of which are crucial to our ambitious growth plans.

Having joined in 2017 from Tesco, where Louis was Head of Digital Product, he’s already set about accelerating our product growth strategy, ensuring every decision we make has its roots in customer research.

Prior to his time at Tesco, Louis was Head of Digital Product at John Lewis, and his vast experience in online retail helps to make a genuine difference to our customers’ experience.

Phil Williams – Managing Director MGA

Phil joined us as Pricing Director in 2014, coming from Lancaster Insurance Services (a division of Capita). Having run strategy, operations, and a number of change and integration programmes, Phil is now Managing Director of our own brand MGA.

In his previous roles, Phil created one of the world’s most advanced commercial insurance rating engines, was responsible for much of the analysis that took us into the U.S. market, and helped shape a 21st century contact centre environment.

Deborah Holland – General Manager, Northampton

Joining us in 2010 from Hiscox, Deborah’s responsible for making sure we deliver best-in-class customer service through our contact centre in Northampton, reinforcing our company values – learning, empowerment, authenticity, pioneering, and simplicity – across a team of over 200 people.

In her previous role as Commercial Director, she used her vast insurance experience to work with our underwriting team – strengthening our MGA (managing general agent) offering.

Deborah focuses on embracing technology and the opportunities it provides for growth and customer satisfaction, ensuring innovation is at the forefront of our contact centre strategy.

Beatriz Montoya – Digital Marketing Director

Bea’s responsible for innovation across our marketing strategies, with data, technology and personalisation at the core.

Since joining in 2015, Bea’s successfully integrated key technologies across our market-leading CRM (customer relationship management) and PPC (pay-per-click) channels, driving customer engagement and marketing efficiency.

Before Simply Business, Bea spent time at Euromoney, and more recently, Time Inc. as Consumer Marketing Director.

Laura Winter – Director of Insurance Product

Laura joined Simply Business in 2008 from Ageas, taking on her role as Director of Insurance Product in 2016.

Managing a team of product specialists, Laura helps the business understand our customers’ needs through data and insight, before designing and building flexible, tailored products.