Research and reports
Meet the leadership team enabling big dreams
Our team is united in delivering our purpose: insuring small businesses and enabling big dreams.
That doesn’t just mean enabling big dreams for our customers – it means enabling big dreams for our people and communities, too.
By harnessing the power of data and technology, we’re improving the insurance experience for small business owners and landlords. Simplicity, choice and value are front and centre.
And we empower our 500-plus employees to pursue what’s meaningful – both in work and the communities they’re part of.
With offices in London, Northampton and Boston, USA, meet the team changing the way small businesses buy insurance.
David leads the business, implementing its ambitious growth and innovation strategy to not only maintain a market-leading position, but to continually find new ways of delivering outstanding customer value.
At the heart of this is building a truly product-centric culture that gives all of our teams both the structure – and empowerment – to make things happen.
David joined Simply Business in 2006 from Accenture, where he was a Management Consultant. David previously held the position of Chief Operating Officer and prior to that led our Northampton contact centre, having also had roles in business development and product.
As UK CEO, Alan oversees the growth and culture of our UK business – keeping us focussed on our long-term vision and strategic priorities. Central to this is a belief in our unique values, and an emphasis on enabling the big dreams of our diverse customers and people.
No two people – or customers – are the same, and Alan’s role is to make sure our culture, proposition, and values evolve to reflect this. And as an accredited B Corp, this applies to our communities, and the impact we can have on those around us too.
Before taking on the role of UK CEO, Alan was our Chief Commercial Officer. Using his wealth of experience as a Chartered Insurer, he managed the relationships with our insurer partners and suppliers – working to create the best outcomes for our customers.
Joining Simply Business in 2016, Alan brings with him over 20 years’ experience, having previously worked for Hiscox and RSA.
Bea is an expert in creating customer-centric marketing efforts, and products and services. She’s proud to be able to work closely with our Marketing, Product and Operations teams to build insurance products that really work for business owners and landlords.
Passionate about diversity at Simply Business, Bea also leads our #IamRemarkable program, which aims to empower women in the work place.
Before joining Simply Business in 2015, Bea spent time at Euromoney, and more recently, Time Inc.
Scott joined us as Group Chief Financial Officer in 2020, coming from Aviva. Bringing with him over 30 years of commercial finance experience – in the insurance and retail sectors, both in the UK and internationally – Scott's held a range of senior leadership roles at Aviva, Sainsbury’s, and a number of private equity-backed startups.
He originally trained as a chartered accountant with Coopers & Lybrand (now PwC), gaining his early experience in audit and transaction support advisory work, before moving from practice into industry. Scott has a strong track record of delivering growth and enhancing core business performance, and relocated back to the UK having previously been CFO of Aviva Italy.
A renowned force for positive transformation, Hasani is accomplished in the complexities of dealing with multinational companies.
He joined Simply Business following influential appointments at Tui, Harrods and a range of other leading organisations, and his experience has proven invaluable to our business.
Working with the rest of the Technology team and the wider organisation, Hasani is focused on realising our ambitious plans for the future of Simply Business.
With over 25 years’ experience growing digital businesses, MB sets the course for our product evolution – placing the customer squarely at the heart of our decision-making and development.
Starting her career as a journalist at the Washington Post, MB’s since gained a unique perspective on the digital landscape. After her company Resources joined forces with Microsoft in the 90s to create one of the world’s first government websites, MB went on to hold leadership positions at a number of leading organisations, including QXL, Rightmove, and the Financial Times.
More recently, she was Chief Operating Officer at Tech Nation, a national government-backed organisation that has helped transform the UK into a digital start-up powerhouse through programmes that support thousands of tech start-ups to scale effectively.
With over 30 years of insurance experience when she joined Simply Business in 2019, Julie's an expert in creating data-driven digital journeys and services for customers.
Julie puts the customer at the heart of our insurance product decisions – whether that's collaborating with our insurer partners to build the best products, or with distribution partners to help even more customers get tailored insurance through Simply Business. She's also focussed on ensuring customers can get back on their feet quickly should the worst happen, working with our claims specialists to create the best experience possible.
Prior to Simply Business, Julie has held leadership roles at Churchill, RBS, and Tesco Personal Finance. Most recently, she was Money Commercial Director for MoneySuperMarket, developing lending and money management products for their customers, including 'Credit Monitor' – a credit score and report service.
Joanne joined us as General Counsel in 2018 and looks after all things legal and governance here at Simply Business, making sure that we do the right thing in the right way for our customers and our people.
She has a wealth of legal and leadership experience gained primarily at city law firm Linklaters, Spanish bank BBVA and fintech start up NetOTC.
As sponsor of the ‘Inclusion is Everything’ pillar of our Social Impact strategy, Joanne strives to make sure diversity is celebrated at Simply Business. She is also a passionate advocate for workplace wellbeing, and sits on the board of Mind, the mental health charity.
Joining us in 2010 from Hiscox, Deborah’s responsible for making sure we deliver best-in-class customer service through our contact centre in Northampton, reinforcing our company values – learning, empowerment, authenticity, pioneering, and simplicity – across a team of over 200 people.
In her previous role as Commercial Director, she used her vast insurance experience to work with our underwriting team – strengthening our MGA (managing general agent) offering.
Deborah focuses on embracing technology and the opportunities it provides for growth and customer satisfaction, ensuring innovation is at the forefront of our contact centre strategy.
Fiona’s focus is on helping us build our business in the US. She’s using her experience to work with our global shareholders and teams to share what makes us successful.
Fiona was previously our Chief Marketing Officer, tasked with spreading the Simply Business message to the UK’s small business and landlord community through customer-focused and data-driven marketing.
Having founded and run two small businesses of her own, Fiona knows more than most the challenges that our customers face. This is coupled with over 20 years’ experience in business, including Euromoney and lastminute.com.
Leading the People team in the UK, Yaelle works closely with the rest of the Senior Business Management Team to shape and support the future success of the UK business.
With a background in organisational psychology, she spent 10 years working in FMCG operations before moving into people and change consulting. Swiss-born Yaelle speaks both English and French and has worked at international HQs at a regional and market level. This has given her a 360-degree perspective, which has been invaluable to her work at Simply Business.
After achieving an MBA at IMD in Switzerland, Yaelle founded a startup about startups and decided that London was the place to be.
Laura joined Simply Business in 2008 from Ageas, taking on her role as Director of Insurance Product in 2016.
Managing a team of product specialists, Laura helps the business understand our customers’ needs through data and insight, before designing and building flexible, tailored products.
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