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How to set up an estate agency – a guide to starting your own business

5-minute read

Sam Bromley

Sam Bromley

6 May 2021

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If you’re wondering how to become an estate agent or set up your own estate agency, look no further than this comprehensive guide. We cover everything you need to know, from the skills you need to finding a premises – and what insurance you might need.

What do estate agents do?

Estate agents sell or let properties on behalf of clients, with many providing both services. They can focus on either residential or commercial properties.

Estate agents make money through fees and commission. But this isn’t in return for doing minimal work, as many people think, so you should be prepared to put in maximum effort.

Working hard will be worth it – the way the market works means there’s a big opportunity for passionate people. What’s more, you get to be your own boss and become completely self-sufficient.

What skills do estate agents need?

You need to have charm and savvy, with confidence to engage with people on a regular basis. Whether it’s negotiating prices, dealing with tricky clients or searching for tenants, great communication is vital.

You’ve got to have patience and perseverance, too. Sometimes leads don’t work out, properties don’t sell and deals fall through. As with any business, you should have the drive and determination to succeed and overcome any setbacks.

Other than that, estate agents need strong commercial awareness, with a grasp of marketing and sales. Remember, clients depend on you to sell or let their properties, so you need to know how to market them.

You should be aware of the different marketing channels – and which ones get the best results.

What qualifications do estate agents need?

If you’re setting up your own business, ideally you will have experience in the industry, as you need the know-how to compete with the major players.

That being said, you don’t need training or formal qualifications like a degree to become an estate agent. But if you’ve studied anything like business, surveying or civil and structural engineering, you’ll also have an advantage.

You can take specific courses like Propertymark Qualifications, which offer training in areas including valuation and property management.

Taking specialist qualifications will help you gain a client’s trust and show authority. You’ll always need to stay on top of laws and regulations, and you’ll have to be thorough and organised when preparing contracts and inventories.

Estate agents usually need to have a driving license in order to get from property to property – and sometimes take your clients, too.

Becoming a residential estate agent vs a commercial estate agent

Residential estate agents

In residential sales, you’ll list properties, accompany clients to viewings and ultimately help get the best outcome for both seller and buyer.

In residential lettings, you’ll usually be expected to undertake property management. You need to list properties, find tenants, and arrange viewings. Then, you need to handle ongoing communication with tenants and deal with any problems that arise with the property.

Residential estate agents should be good at building relationships with people, as you’ll be dealing with everyone from landlords to tenants and solicitors to plumbers.

With people still using estate agencies to buy and sell property, and tenants still looking for help to find a place to live, the opportunity for residential estate agents is huge.

Commercial estate agents

Commercial estate agents usually sell and let empty properties used by businesses for a range of purposes.

Commercial property includes shops, offices and warehouses, and can even extend to land and specialised areas like forests and quarries.

You’ll have to develop detailed and intricate knowledge to specialise in commercial property, because there’s more freehold and leasehold acquisition work for clients. The letting process is complex, and you need to thoroughly understand Planning Law and Landlord and Tenant Law.

This knowledge extends to advising clients on property. They might have lots of questions on price, size and location, so you need to know your stuff.

While it’s more specialised, there’s a breadth of opportunity for commercial estate agents. They can act for both the owners of the property and for the buyer or tenant. Agents are also asked to agree adjustments for the rental, or the terms of a new lease for the existing tenant.

How to set up an estate agency – the steps

1. Write a business plan

Every new business should have a business plan. It’s the document that establishes what your business is trying to do, and how it will grow and succeed. Writing one makes you think about your competitors and what niche you’re trying to fill.

We have some top tips for writing a business plan. And you have to decide on the legal structure for your business, too.

2. Find your business premises

When it comes to your business premises, you’ll certainly want a prime location with lots of footfall, which means your rent may be expensive.

Make sure you research potential locations and work out the average rent for different properties in the area. Then, calculate what premises you can afford, keeping your running costs in mind.

3. Market your estate agency

You should have a strong presence in the local community to buy, sell and let properties for your clients.

  • give your brand careful consideration, as image is really important – your clients have to trust you. Your brand can play on your niche, emphasising your unique selling points (make them memorable)
  • make sure you know all the channels to advertise properties. You can use newspapers, leaflets and websites like Zoopla and RightMove effectively. Remember, you’re not just promoting properties, you’re also getting your brand front-of-mind for potential clients
  • door to door leafleting can be effective, especially for start-up companies – it’s often low-cost and highly targeted
  • brush up on online marketing. You’ll want to have your own website and know how to craft an effective SEO (Search Engine Optimisation) strategy

4. Consider insurance

Building trust with your clients is crucial, and having the right protection in place will help your case.

The insurance estate agents should think about includes:

You can also add other covers like buildings insurance, business interruption insurance and personal accident insurance.

At Simply Business, we make it easy for you to compare quotes from a large number of insurers. Just head to our quote form.

How to start an online estate agency

You could even start an estate agency from home, which means all you need is a laptop, internet access, a phone, and a vehicle (it’ll make it easier to visit clients and arrange viewings). This helps keep your start-up costs low.

While many of the steps above will be relevant for setting up an online agency, perhaps the most important step here is to create a website. It’ll need to be a simple, unique design that harnesses SEO principles so people can find your site.

Visitors to your website should be able to find the information they need quickly and easily, both on desktop and mobile. It can also be a good idea to create a customer portal so existing customers can log in and manage their account anytime.

Online estate agencies like Purplebricks and OpenRent show that it’s possible to achieve success online. These businesses have a fresh offering and innovative technology, so think about how your business could harness the power of the internet, too.

What next?

Setting up your own estate agency will no doubt be an exciting venture, but it won’t be a small undertaking. Think carefully about everything we’ve talked about in this guide, and with the passion and drive, you could start taking your own slice of the market.

Useful guides for small businesses

Are you thinking of setting up an estate agency? Let us know in the comments.

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Sam Bromley

Written by

Sam Bromley

Sam has more than 10 years of experience in writing for financial services. He specialises in illuminating complicated topics, from IR35 to ISAs, and identifying emerging trends that audiences want to know about. Sam spent five years at Simply Business, where he was Senior Copywriter.

We create this content for general information purposes and it should not be taken as advice. Always take professional advice. Read our full disclaimer

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