Great customer service has always been essential to the success of businesses both big and small.
That's why we created a handy Youtube guide to give you a head start in happy customers.
Unfortunately we’re all quite used to hearing tales of slow service, unenthusiastic employees and faulty goods. But these four examples show that the virtues of customer service live on...
Delayed flights – not fun for anyone. When bad conditions left numerous Delta flights and their passengers stuck on the runway, passengers were understandably frustrated.
How did Delta deal with planes full of cramped and irritated customers? Throw pizza parties, of course!
Several passengers on a Philadelphia to Atlanta flight tweeted pictures of the airlines gesture, winning the brand major customer service points.
In May 2011, a three-year-old girl wrote a letter to supermarket giants Sainsbury’s suggesting that the store’s tiger bread should be renamed. Her reason? The bread looks more like a giraffe!
A customer service team member wrote back agreeing with the girl and offering her a gift card (already a customer service win). However, the brand went further, renaming the bread giraffe bread – a change still in place today.
When a teenager tweeted Virgin Trains about his ahem ‘difficult’ situation aboard their Euston to Glasgow train last December, no one could have predicted what happened next.
Taking customer service to extraordinary levels, Virgin trains quickly responded to the teen-in-trouble, before dealing with the situation.
After unfortunately running out of toilet roll in his cubicle, Virgin asked him which carriage he was in before a crew member swiftly came to his rescue, saving some - if not all - of his blushes!
While some coffee companies offer loyalty cards, money off or happy hours, Pret a Manger have decided to take a different route.
The UK coffee chain instead gives away free food and drink based on how friendly, cheerful or even attractive their staff find a customer.
“We looked at loyalty cards but we didn’t want to spend all that money building up some complicated Clubcard-style analysis” said Pret Chief Executive Clive Schlee.
“Instead the staff have to give away a certain number of hot drinks and food every week. They will decide ‘I like the person on the bicycle’ or ‘I like the guy in that tie’ or ‘I fancy that girl or that boy’.”
As social media forces brands to truly embrace the age of the customer, we could well be seeing more and more customer service success stories in the coming years - fingers crossed for less customer stress and more service success!
Can you think of any other great examples of customer service? Let us know in the comments below.
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21 February 2018 • 3-minute read
As every small business owner knows, your customers can be your biggest advocates - or your worst detractors. While word of mouth is still…
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