Facebook has launched an easy way for small businesses to sell digital gift cards on both their Facebook and Instagram platforms.
Download your free in-depth guide on how to sell gift cards through Facebook and Instagram. Get instant access to expert hints and tips in the click of a few buttons.
The move is part of a wider strategy to support small businesses through the coronavirus pandemic, helping to provide a platform for businesses to better promote themselves in difficult circumstances.
Gift cards are a great way to make sales, even if your business has had to close temporarily. Not only do they keep cash coming in, they secure sales from customers further down the line. However, it’s worth bearing in mind that this isn’t a free service ー the partner that you sell your gift cards through will take a cut of your earnings.
Once you’ve set up your gift card, people in your area will be able to discover it through Facebook and you’ll also be able to share on Instagram. Users who click on your gift card link will then be able to buy one through one of Facebook’s partners.
Firstly, make sure you have either a Facebook for Business or an Instagram Business account set up, depending on where you want to sell your gift cards.
To start selling your gift cards, you’ll need to take the following steps:
It's worth noting that the partner may charge you commission. For example, SumUp will automatically take a small percentage (around 2.5 per cent) of each gift card you sell.
Stay up-to-date with the latest from the Simply Business coronavirus support hub.
Sign up now to get guides, resources and offers.
Facebook and Instagram are rolling out a number of other features to help small businesses reach new customers while staying connected with old ones.
Facebook will be promoting their #SupportSmallBusinesses hashtag, and encouraging users to post about their favourite small businesses.
Instagram have created a Support Small Businesses sticker that can be used in Instagram Stories. This lets users create a customised sticker which tags a local business of their choice.
Businesses Nearby is a new section on Facebook which allows users to see the latest posts from businesses within a certain geographical area. This can also include important information like opening hours and takeaway options.
With Simply Business you can build a single self employed insurance policy combining the covers that are relevant to you. Whether it's public liability insurance, professional indemnity or whatever else you need, we'll run you a quick quote online, and let you decide if we're a good fit.Start your quote
We create this content for general information purposes and it should not be taken as advice. Always take professional advice. Read our full disclaimer
12 June 2020 • 10-minute read
In 2020, getting your retail business online is more important than ever. Maybe you run a bricks and mortar shop already. Maybe you’re just…
3 December 2020 • 2-minute read
A new Simply Business survey reveals that local shops and businesses are expecting a significant hit to their earnings this Christmas, with…
6th Floor99 Gresham StreetLondonEC2V 7NG
Sol House29 St Katherine's StreetNorthamptonNN1 2QZ
© Copyright 2021 Simply Business. All Rights Reserved. Simply Business is a trading name of Xbridge Limited which is authorised and regulated by the Financial Conduct Authority (Financial Services Registration No: 313348). Xbridge Limited (No: 3967717) has its registered office at 6th Floor, 99 Gresham Street, London, EC2V 7NG.