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Prove you’re covered with our trust badge (and win one of 5 iPads)

3-minute read

Jessie Day

19 August 2019

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A proof of policy badge to show that you're insured reassures your customers. From a Simply Business proof of policy badge to other security marks, qualifications or diplomas, read up, add your badges – and build trust.

What is a trust badge (or seal)? 

From a small business with an online shop to a full-on consultancy service, trust will be a make-or-break concern for most businesses. Earning it (and keeping it) not only depends on doing a great job, but also on having the look and feel of a trustworthy brand or service provider.

You’ll have come across lots of businesses using trust seals, or ‘secure site seals’. Often on the home or payment page or present throughout the site, these little logos confirm a brand is insured and accredited with the correct bodies or regulators, or even that it’s running a legitimate website.

For example the Norton Secured Seal is the most trusted mark on the internet, signalling a high level of online security.

Do I need a trust seal?

Trust badges, or seals, give your customers immediate, visual reassurance. They’re a familar, positive addition to most websites and usually easy to add.

Whether you need one depends on your product and operations. Some businesses may need an accreditation to run legitimately, and having a trust seal to show they’re vetted will be a no-brainer.

What about my other certifications? 

Maybe you’re selling organic products and need to display the Soil Association badge. Or you work with children and need to provide immediate clarity and reassurance with the Ofsted logo.

Whatever your line of work, if you’re accredited or have specific business insurance or landlord insurance, or even have a diploma to show off or other professional qualification, adding a badge or logo to your website can answer questions for you and fast-track your customers’ trust.

Add your Simply Business proof of policy (PoP) badge – and win one of five iPads

If you’re insured with Simply Business, you can add a badge to your website proving that you're covered should something go wrong. It’s a simple, easy way to give your customers immediate reassurance that they’re choosing someone who’s insured against mishap.

It also shows that you're ready to work. Clients won't need to double check that you have insurance in place, meaning you can take on work quickly.

Follow these easy steps to add the Simply Business badge to your site and prove you’re covered:

1. Enter your policy number 

Go to our request page and add your policy number.

2. Check your emails

We’ll send an email to your registered email address. It contains the code you’ll need to add your badge, plus a unique URL to your digital insurance certificate (which your badge will link to).

Can’t access your registered email address? Give us a call on 0333 014 6683 or head to our support page. One of the team will help you out.

3. Add your code 

You’ll see a ‘Click here to get your code’ link in your email, along with instructions for embedding it. You can do this easily in your site editor, or by sharing it with your webmaster (the person who maintains your website).

All done? Now's your chance to win one of five iPads 

Once you’ve added your badge, head over to Twitter and Tweet us with a link to your website, using the hashtag #SBpopbadge. We’ll select five businesses at random to win one of five iPads.

Alternatively you can email us at [email protected] with a link to your website, using #SBpopbadge in the subject line.

The closing date is 30 December 2019 – good luck!

Terms and conditions apply.

Ready to set up your cover?

As one of the UK's biggest business insurance providers, we specialise in public liability insurance and protect more trades than anybody else. Why not take a look now and build a quick, tailored quote?

Start your quote

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