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From funny animal videos and viral dances to creative visual tricks and mimes to popular songs, there’s something for everyone on TikTok.
Like YouTube and Instagram, TikTok is being used by people to generate an income and build a career as an influencer. But where do you begin?
Read our detailed guide on how to get paid on TikTok, including how to get more video views and how to make money from sponsored posts.
TikTok has grown rapidly in recent years. It has approximately 17 million monthly active users in the UK, rising from around six million in 2020. Meanwhile, the TikTok app has an estimated 1.5 billion global users.
So, how can you make money from TikTok and its fast growing audience?
There are three main ways to make money from TikTok:
To get in a position where you can start making money, you’ll need to follow these key steps:
As with all social media platforms, the more followers you have the more money you can make.
However, when it comes to TikTok, you don’t need millions of followers to make money. If you have between 50,000 and 150,000 followers, you’ll be considered a ‘micro influencer’, while creators with less than 50,000 followers are known as ‘nano influencers’.
If you want to make money directly from TikTok, you’ll need to have at least 10,000 followers, plus at least 100,000 video views in the last 30 days. Read more about the TikTok Creativity Program Beta below.
If you can build an engaged following that focuses on a particular activity or topic, you can start making money with around 10,000 followers.
Build trust with your audience and they’re more likely to engage with your sponsored content. As a result, brands are more likely to contact you to promote their products.
If you’re creating sponsored content on TikTok, make sure you follow government guidelines on advertising.
As well as building your number of followers, you’ll also need to focus on:
The amount of money you can make from TikTok is unlimited, but it varies.
Some of the world’s best-known creators earn millions of pounds through the platform each year. For example, according to the Digital Marketing Institute, US creator Addison Rae has made around $5 million from her TikTok videos.
It’s also been reported that TikTokers are paid a matter of cents per 1,000 views. But with the UK’s top TikTok of 2022 receiving over 244.2 million views, there’s plenty of money to be made.
The most popular creators typically make up to £10,000 per post, according to reports. However, it’s unlikely you’ll be able to generate significant income directly from TikTok unless all your videos are getting lots of engagement.
That’s why it’s important to explore a range of revenue streams, including partnerships and merchandise.
You can calculate your estimated income using a TikTok money calculator.
If you want to start earning money on TikTok, it’s important to track the performance of your content.
Analysing data can help you to see what’s working and whether your audience is engaging with your posts. This information could be valuable if you want to show brands why they should partner with you.
To view your analytics on TikTok, visit your profile, tap the three dots in the top right-hand corner, select ‘Creator Tools’ and then select ‘Analytics’.
Your analytics will be split into three sections:
In the UK the TikTok Creator Fund is part of Creator Next, a TikTok initiative that helps creators take their content to the next level.
This scheme is no longer available for new users – instead you can sign up for TikTok’s new Creativity Program Beta.
Existing Creator Fund users can switch to the new programme in the app, before it’s removed on 16 December.
TikTok’s Creativity Program Beta is a replacement for the Creator Fund. It’s designed for people posting original videos to monetise their content.
This programme prioritises longer-form content – if over a minute can be considered long. Videos can include livestreams and high-quality original content. It can’t be sponsored content or promotional content of any kind.
As well as the Creativity Program Beta, members can get access to:
If you’re already using the TikTok Creator Fund then you can switch to the Creativity Program Beta through your TikTok profile on the app. New users can do the same, but will need to wait up to three days to find out if your application has been successful.
The Creativity Program Beta will pay you based on video views and engagement. You can only get paid for videos that achieve more than 1,000 views and meet TikTok’s Community Guidelines and Terms of Service.
Once you start getting paid, the money will appear in a Creativity Program Dashboard. From here, you can withdraw money to a payment platform like PayPal or your bank account.
To join Creativity Program Beta in the UK, you need to meet the following criteria:
Launched in 2022, TikTok Pulse is a model that puts brands’ sponsored posts next to the most successful creator content.
TikTok Pulse creators can be paid 50 per cent of the revenue made from the sponsored posts placed next to their content.
For your content to be used as part of TikTok Pulse, posts will need to be in the top four per cent of all TikTok content.
To be accepted, you’ll also need to:
The key to building a following on TikTok is to understand your target market and create content they want to watch.
You’ll also need to post regularly and engage with your audience if you want to attract more followers.
Here are five quick tips that can help you to build your audience and get more views on TikTok:
TikTok allows you to see when your audience is active, so try to base your posts around these times.
As with other social media platforms, some of the most effective times for posting content include mornings, evenings, and Sundays. Think about what times your audience are most likely to be on their phone and build your strategy around them.
If you’re looking to become an influencer and make money from affiliate marketing, it pays to have a multi-channel strategy. This means building your following across different platforms such as Instagram and YouTube, as well as TikTok.
Developing your online brand across several platforms can help you to get in front of a wider audience, build trust with your followers, and ultimately create more opportunities to make money.
That said, here are some other ways you can create a TikTok business:
If you want to make money from TikTok, you’ll need to make sure you’re paying enough tax and have the right insurance.
Here are some more useful guides that can help you build your influencer business:
What are your ideas for making money on TikTok? Let us know in the comments below.
Conor Shilling is a Copywriter at Simply Business with over two years’ experience in the insurance industry. A trained journalist, Conor has worked as a professional writer for 10 years. His previous experience includes writing for several leading online property trade publications. Conor specialises in the buy-to-let market, landlords, and small business finance.
We create this content for general information purposes and it should not be taken as advice. Always take professional advice. Read our full disclaimer
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