Tapping into trending products and uncovering a gap in the market is all part of being an entrepreneur. But in a constantly evolving, competitive online space, it can be difficult to know when a product is worth selling.
Whether you’re dropshipping, looking for another product to add to your inventory, or an entrepreneur looking for something new to get behind, read on for five of the best products to sell online in May 2025.
How to find a trending product
There are a few different ways you can find a trending product. Checking the Amazon trending products list, paying attention to what influencers are promoting, or simply asking your customers what they’d like to see are just some ways you can get inspired.
But using a search engine tracker tool like Google Trends is one of the best ways to understand if a product is trending. With Google Trends, you can see the bigger picture to understand whether something is truly growing in popularity or just a passing fad.
That’s why we’ve used a combination of Google Trends and Ahrefs (a search volume tool) to find five trending products in May 2025.
Five trending products to sell in 2025
1. Weighted vest for walking
Thanks to advancing technology, there’s been an increase in the popularity of fitness products in recent years. And one product that’s on an upward trend is a weighted vest for walking.
The product has seen a 1,467 per cent increase in searches since 2023 – averaging 40.5K searches a month.
‘Walking pad’ is another product that’s trending – with an increase of 338 per cent since 2023. This interest in walking technology coincides with people adjusting to new working patterns post-pandemic – as working out from home has become more prevalent.
When you look at the search trend for ‘weighted vest for walking’ over the last two years, the sudden increase in interest is obvious. While popularity comes and goes, you can see that we’re currently in an upward trend for the product.
2. Bag charms
Bag charms (sometimes known as purse pals) are another major trend for 2025 which shows no sign of slowing down. This sudden popularity offers lots of opportunity for small business owners: crafty types can sell homemade bag charms while avid dropshippers should keep their eyes peeled for the right supplier.
Bag charms reach an average of 201,000 searches a month – as well as a 513 per cent growth in search in the last two years.
Looking for product inspiration? The most famous of these bag charms is Labubu – a collectable plush charm sold at Pop Mart. Initially launched in 2019, Labubus didn’t see a surge in popularity until 2024 when Lisa, of Korean pop group Blackpink, was spotted wearing the charm.
TikTok has played a large role in boosting the popularity of Labubu and other bag charms – which are now seen as both a status symbol and expression of personal identity.
3. Creatine gummies
Creatine has been a popular health supplement for years and putting it in gummy form makes it even more accessible to those starting their fitness journey. With benefits including increased strength, muscle mass, and exercise efficiency, there’s a large market for creatine gummies.
And with searches seeing a 1,720 per cent increase in just two years – and reaching up to 74,000 searches a month – this could be a great product to start stocking.
Some argue that creatine gummies are more convenient and taste better than creatine powder – although some fitness aficionados are loyal to the powder format. The search term ‘creatine gummies vs powder’ has seen a 97 per cent growth in the last 12 months.
It’s worth doing your own research and thinking who your target audience is before deciding which creatine product to stock.
4. Beef tallow
Beef tallow is an oddly versatile product. You’ll see it pop up in cooking, skincare, and even soap making. But the two biggest uses of beef tallow are as a flavourful oil substitute in cooking or a key ingredient in moisturisers.
With over 600,000 searches a month globally, there’s a huge demand. And as you can see from the graph below, its interest over time has grown massively in the last two years. Proving that this product is trending in the right direction.
Other popular search terms which could help you make a decision on what product to sell include:
- whipped beef tallow
- beef liver protein
- beef spleen
5. Peel off lip stain
Make up trends come and go but one that seems to be on the rise is peel off lip stains. These products are designed for longevity as the colour leaves a long lasting, natural tint that lasts throughout the day.
While peel off lip stains have been around for a while, they’ve seen a sudden rise in popularity. In April 2024, the term was seeing around 6,000 searches a month. In April 2025, this increased to 49,000 searches a month.
Overall, interest in peel off lip stains has grown by 1,286 per cent in just two years.
Here’s just one small business owner who has recently launched the product:
Picking a product – remember to do your research
Whenever you’re looking for something to sell, make sure you do your research into trending products. Sometimes products are passing fads, rather than a growing market.
Try to find the balance between products that are experiencing a spike in popularity, but where the interest has been steadily growing over a longer period of time.
And evaluate how sustainable selling certain products will be, particularly ones that are seasonal by nature. You should aim to have a steady cash flow into your business, rather than one that fluctuates between busy and quiet periods.
More useful articles for small business owners
- How to advertise your business
- Tips for business growth
- How to start affiliate marketing
- How to get followers on Instagram
Ready to set up your cover?
As one of the UK’s biggest business insurance providers, we specialise in public liability insurance and protect more trades than anybody else. Why not take a look now and build a quick, tailored quote?