16-minute read
How to advertise your business: 3 founders share their stories
Three small business owners share how they found success through social media.
Marketing your business
Our in-depth guides to marketing will help you promote your business.
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5-minute read
How to calculate market share for your business
Measuring market share helps you understand how you stack up against your competitors. It can also be a…
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7-minute read
How small businesses can tackle fake online reviews
Fake online reviews: how big is the problem for small businesses? Find out how to spot a fake…
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4-minute read
Your guide to the product life cycle – and why it’s important
Did you know understanding a product life cycle can help inform your marketing strategy? Here’s how.
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7-minute read
Tips for developing a product: a simple guide
From idea and design to manufacturing and testing, here’s how to bring a new product to market. Read…
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9-minute read
How to price a product: strategies for pricing your products
Knowing how to price a product can be difficult, but you don’t need to overthink it. Here’s a…
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6-minute read
How to sell on Facebook Marketplace: a simple guide
If you love a garage sale or flea market and have stuff to sell, then Facebook Marketplace could…
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5-minute read
How to increase footfall in a retail store or local shop
How can you increase footfall in your retail store or local shop? Check out our top tips to…
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8-minute read
What is good customer service?
What truly makes good customer service? Learn what customers expect and how you can improve your small business’s…
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6-minute read
How to do market research: an affordable guide for small businesses
Understanding what your customers want is at the heart of a successful business strategy. Try these affordable market…
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6-minute read
How to find a gap in the market – a small businesses guide
A gap in the market is an opportunity to offer something customers need that isn’t already available. Read…
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