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Staff challenges for hospitality businesses - is TikTok the answer?

2-minute read

Catriona Smith

5 August 2022

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Hospitality businesses are continuing to face staff challenges, with the latest data from the Office of National Statistics (ONS) showing 176,000 vacancies across the sector.

Here’s a round-up of what hospitality businesses are doing to tackle staff shortages in the industry, including exploring the world of TikTok.

Whether you’re looking for temporary staff over the summer or a full-time chef, these ideas might help you attract more people to work for your business.

Huge recruitment drive in hospitality sector

Hospitality Rising is a central industry advertising campaign with the goal of changing perceptions and bringing more talent into the hospitality sector.

By encouraging venues and brands to pledge £10 for each employee, the campaign hopes to raise £5m to drive marketing and recruitment across the industry.

Mark McCulloch started the campaign in May 2021 with this idea: “What if we could simply come together as one industry to invest a small portion of our budgets into a central industry advertising fund, thus making a much bigger splash with the goal of doubling the amount of people who would consider working in hospitality.”

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Experimenting with TikTok

We’ve previously written about how your business could make money on TikTok, but now the app may be able to help with your recruitment campaigns too.

Larger restaurant chains are using the social media platform to combat staff shortages. The Caterer recently reported that a TikTok campaign from Buzzworks Holdings drove hundreds of applications for front-of-house roles. While other restaurants are using it for brand awareness.

Posting creative videos on TikTok could be a worthwhile recruitment strategy if your small business already has an active social media presence. With 40 per cent of Gen Z preferring to search for content on TikTok over Google, you may be able to reach a younger audience looking for experience in front-of-house jobs.

This can be a slow process depending on the size and reach of your business. But if you have the time, TikTok can be a low-cost way to show your brand identity, delicious dishes, and latest vacancies.

Photograph: DenPhoto/stock.adobe.com

Tips for managing staff shortages

Recruiting the best staff can take time, so make sure you’re doing all you can to help your business run smoothly in the meantime:

  • manage cash flow – keep track of the health of your business finances with our cash flow forecast template
  • automate processes – is there something you can streamline in your business to make tasks quicker for your staff? Perhaps you can manage bookings online or use tech to take orders
  • keep your people happy – unfortunately staff shortages can lead to overwork and burnout in your existing team, so keep your people happy with our tips for employee retention and rewarding staff
  • create a recruitment plan – finding staff takes time (and money) so it’s important to have a clear recruitment process for how you’re going to advertise, select and ultimately hire new staff

For more tips, read our guide to hiring temporary staff to learn more about your responsibilities as an employer.

Are you facing staff shortages in your small business? Let us know your experience in the comments section below.

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Photograph: PRPicturesProduction/stock.adobe.com

We create this content for general information purposes and it should not be taken as advice. Always take professional advice. Read our full disclaimer

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