Simply Business homepage
  • Business insurance

    • Business Insurance FAQs

    Business insurance covers

  • Support
  • Claims
  • Sign In
Call Us0333 0146 683
Our opening hours
Knowledge Centre

Staff challenges for hospitality businesses - is TikTok the answer?

2-minute read

Catriona Smith

5 August 2022

Share on FacebookShare on TwitterShare on LinkedIn

Hospitality businesses are continuing to face staff challenges, with the latest data from the Office of National Statistics (ONS) showing 176,000 vacancies across the sector.

Here’s a round-up of what hospitality businesses are doing to tackle staff shortages in the industry, including exploring the world of TikTok.

Whether you’re looking for temporary staff over the summer or a full-time chef, these ideas might help you attract more people to work for your business.

Huge recruitment drive in hospitality sector

Hospitality Rising is a central industry advertising campaign with the goal of changing perceptions and bringing more talent into the hospitality sector.

By encouraging venues and brands to pledge £10 for each employee, the campaign hopes to raise £5m to drive marketing and recruitment across the industry.

Mark McCulloch started the campaign in May 2021 with this idea: “What if we could simply come together as one industry to invest a small portion of our budgets into a central industry advertising fund, thus making a much bigger splash with the goal of doubling the amount of people who would consider working in hospitality.”

Get small business guides and news straight to your inbox

Your email address will be used by Simply Business so that we can send you the latest guides, offers and tips. You can unsubscribe from these emails at any time. For more information, check out the Simply Business privacy policy.

Experimenting with TikTok

We’ve previously written about how your business could make money on TikTok, but now the app may be able to help with your recruitment campaigns too.

Larger restaurant chains are using the social media platform to combat staff shortages. The Caterer recently reported that a TikTok campaign from Buzzworks Holdings drove hundreds of applications for front-of-house roles. While other restaurants are using it for brand awareness.

Posting creative videos on TikTok could be a worthwhile recruitment strategy if your small business already has an active social media presence. With 40 per cent of Gen Z preferring to search for content on TikTok over Google, you may be able to reach a younger audience looking for experience in front-of-house jobs.

This can be a slow process depending on the size and reach of your business. But if you have the time, TikTok can be a low-cost way to show your brand identity, delicious dishes, and latest vacancies.

Photograph: DenPhoto/

Tips for managing staff shortages

Recruiting the best staff can take time, so make sure you’re doing all you can to help your business run smoothly in the meantime:

  • manage cash flow – keep track of the health of your business finances with our cash flow forecast template
  • automate processes – is there something you can streamline in your business to make tasks quicker for your staff? Perhaps you can manage bookings online or use tech to take orders
  • keep your people happy – unfortunately staff shortages can lead to overwork and burnout in your existing team, so keep your people happy with our tips for employee retention and rewarding staff
  • create a recruitment plan – finding staff takes time (and money) so it’s important to have a clear recruitment process for how you’re going to advertise, select and ultimately hire new staff

For more tips, read our guide to hiring temporary staff to learn more about your responsibilities as an employer.

Are you facing staff shortages in your small business? Let us know your experience in the comments section below.

Ready to set up your cover?

As one of the UK's biggest business insurance providers, we specialise in public liability insurance and protect more trades than anybody else. Why not take a look now and build a quick, tailored quote?

Start your quote
Photograph: PRPicturesProduction/

We create this content for general information purposes and it should not be taken as advice. Always take professional advice. Read our full disclaimer

Find this article useful? Spread the word.

Share on Facebook
Share on Twitter
Share on LinkedIn

Keep up to date with Simply Business. Subscribe to our monthly newsletter and follow us on social media.

Subscribe to our newsletter


Popular articlesBusiness resources from FarillioGeneral businessGuestInsuranceLandlordLandlord resources from FarillioLegal and financeMarketingNewsOpinionProperty maintenanceTradesmanCovid-19 business support hub


Public liability insuranceBusiness insuranceProfessional indemnity insuranceEmployers liability insuranceLandlord insuranceTradesman insuranceCharity insuranceRestaurant insuranceCommercial van insuranceInsurers


About usOur teamAwardsPress releasesPartners & affiliatesOur charitable workModern Slavery ActSocial mediaSite map

Customer support

Contact & supportPolicy renewalMake a claimProof of policyComplaintsAccessibility


6th Floor99 Gresham StreetLondonEC2V 7NG

Sol House29 St Katherine's StreetNorthamptonNN1 2QZ


Careers at Simply BusinessTech careersCurrent opportunities


BenefitsRefer a friendFinance


Terms & conditionsPrivacy policyCookie policyVuln Disclosure policy


Knowledge centreOpinionsMicrosites

© Copyright 2022 Simply Business. All Rights Reserved. Simply Business is a trading name of Xbridge Limited which is authorised and regulated by the Financial Conduct Authority (Financial Services Registration No: 313348). Xbridge Limited (No: 3967717) has its registered office at 6th Floor, 99 Gresham Street, London, EC2V 7NG.