Research from Yell reveals that trades and transport websites are the least frequently updated, with their last update being 20 months ago on average.
Yell’s research also found that customers spend 54 per cent less money on average on websites that haven’t been updated regularly. So, if you’ve been neglecting your website, is it time to give it some love?
Coronavirus restrictions over the last 18 months have accelerated the shift to a digital world. With the high streets closed and customers staying inside, many businesses decided to move their presence online.
Customers now largely expect tradespeople to have a website, with Yell’s research finding that 80 per cent of customers are either likely or very likely to look for a trades business online before using its products or services.
And 34 per cent of tradespeople stated that they thought their website was unimportant before the pandemic but now think that it’s important, demonstrating a change in attitude among business owners.
The research, which also analysed over one million SME websites, reveals that a business’s website can influence where customers spend their money:
But trades and transport websites are the least frequently updated, according to the research. These websites were last updated 20 months ago, so tradespeople could be missing out on customers.
Tradespeople who run their own business are already strapped for time, meaning that maintaining a website can fall down their to-do list.
Yell’s research revealed the common reasons why tradespeople don’t update or amend their website – do these resonate with you?
|Lack of expertise||47%|
|Fear of something going wrong||39%|
|Lack of money||39%|
|Lack of time||34%|
|We don’t need to make any changes||24%|
|Nothing puts us off making changes||11%|
And 63 per cent of tradespeople agreed that it’s costly to update and maintain a website.
There are undoubtedly benefits to building and maintaining a business website. Yell’s research asked tradespeople what benefits they’ve seen from either launching a new website or updating an existing one during the Covid-19 restrictions:
|Increased customer satisfaction||54%|
|An uplift in sales||45%|
|Increased website traffic||38%|
|An uplift in enquiries||37%|
|An uplift in repeat business||37%|
|We haven't seen any benefits||4%|
If you’re wondering how to update your website, consider these three points from Yell’s website analysis:
Yell suggests four main areas to focus on:
At Simply Business, we have guides to help you take your business online and market it successfully:
What stops you from updating your website? Let us know in the comments below.
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