Research and campaigns
We don’t just do insurance. We’re always looking for ways to do our bit for small business owners and landlords – whether that’s awarding funding or amplifying their voices. Here’s some of our recent work.
Second Act Entrepreneur Fund
Our research revealed that 34% of people aged 40+ would rather own their own business than work for an employer. Which is why we’re awarding £50,000 in funding and one-to-one business coaching to those later-in-life entrepreneurs.
As well as working with the experts at Hatch Enterprise to provide the coaching, the winners of the grant were picked by Levi Roots – who founded his multi-million pound Reggae Reggae Sauce business at age 48.
Simply The Best
At Simply Business, over one million customers trust us with their insurance. From builders, to bakers, to beauticians, we provide quotes for over 1,700 trades.
Watch our TV advert, which features an epic 80s track and is led by the charismatic Gina. It’s sure to leave you feeling simply the best and we can guarantee you’ll be singing along for the rest of the day.
The Best Seat in the House
Our research revealed that late football kick-offs in summer 2026 could cost independent pubs £197m in lost revenue.
That’s why we encouraged people to pledge to visit their local – while giving one independent pub a £5,000 cash grant to help make up for lost revenue. The campaign was backed by football legend (and former pub landlord) Ray Parlour.
Young Entrepreneur Fund
In 2025, we awarded £50,000 to the next generation of entrepreneurs. Our research with the Federation of Small Businesses found that almost two thirds of young people want to start their own business – but only 16% are able to get started.
From over 12,000 entries, our judging panel (which included rapper and entrepreneur Professor Green) gave 10 young business owners £5,000 each to grow their businesses. The winners also received tailored business support from our charity partner Hatch Enterprise.
SME Insights Report 2026
Each year, we speak to business owners across the UK to find out what their biggest challenges are – and what the SME landscape is really like. Our 2026 report amplified the voices of almost 2,000 small business owners and featured expert insights from real business owners.
Landlord Report 2025
We periodically check in with landlords to get first-hand insight into the UK rental market. Our most recent report includes analysis of the challenges facing landlords, tenants, and the wider market – such as the monumental Renters’ Rights Act.
Business Boost
Between 2020 and 2024, our Business Boost grant awarded over £100,000 to small business owners across the UK. With a focus on innovation and positive social impact, our winners ranged from neurodivergent-friendly clothing to a diversity and inclusion consultancy.