Simply Business Names Jodi Cartwright UK Chief Commercial Officer
- Cartwright brings prior senior leadership experience from major insurers and insurtechs; will lead the company’s commercial function in the UK.
29 April, 2025, London: Simply Business, a digital broker that serves small businesses and landlords, today announced that Jodi Cartwright will join the company as UK Chief Commercial Officer, leading the overall commercial function. She will be focused on building partnerships, products and propositions that drive growth in Simply Business’s core model.
“Jodi’s extensive industry knowledge, leadership abilities and commitment to enhancing the customer experience make her a valuable addition to our team,” said Julie Fisher, UK CEO for Simply Business. “Her data-driven approach and extensive connections will bolster our core proposition and facilitate our expansion into new markets.”
With more than 30 years in the insurance industry, Cartwright brings a wealth of expertise and a successful track record of building and growing insurance businesses. Her background includes senior leadership positions with both insurers and insurtechs.
“I am passionate about Simply Business’s mission of supporting small businesses, which are the foundation of the UK economy,” said Cartwright. “With its market-leading digital capabilities and reputable brand, Simply Business provides its customers with exceptional service and innovative solutions tailored to their needs. I am excited to join this purpose-driven company and look forward to contributing to its continued growth and success.”
Simply Business has more than doubled its customer base in the last five-and-a-half years, and in 2024 surpassed the one-million-global-customer milestone. The impressive growth in its core offering to small businesses and landlords has been fuelled by the continued expansion in its reach and distribution. The digital broker has an increasing portfolio of products, including commercial combined, contractors combined and commercial vehicle insurance, to serve an even greater proportion of SMEs through its unique online platform.
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About Simply Business
Simply Business is one of the UK’s biggest business insurance providers, specialising in public liability insurance for SMEs. Launched in 2005, Simply Business provides an online brokerage service, delivering policies tailored to individual business requirements.
Using the power of tech and data to create the best possible customer experiences, Simply Business employs over 1,000 people across offices in London and Northampton in the UK, and in Boston, Massachusetts, and Atlanta, Georgia, in the U.S. Owing to its internal underwriting capability and expert panel of insurers, Simply Business can cover over 1,200 trade types – ranging from plumbers to accountants to dog walkers. An accredited B Corp for their positive social impact, Simply Business has also been voted the Sunday Times Best Company to Work For twice in a row. Its new UK brand campaign – ‘Simply The Best’ – aims to help UK small businesses feel “The Best” about their business insurance.