Amazon sellers insurance
Join over a million customers (including 5,400 online retailers like you) – we offer public liability cover for online retailers from £8.59*
Get tailored quotes in 7 minutes
- UK-based expert support, online and on the phone
- Get covered and all your documents the same day
- Compare landlord liability insurance quote options from trusted brands
- £57 million in claims paid out in 2025
*10% of online retailers pay the equivalent of £8.59 a month
Do Amazon sellers need insurance?
If you sell products on Amazon, it’s important to have the right level of insurance to protect your business. For example, insurance for Amazon sellers can protect your stock or if one of your customers takes you to court (in some circumstances).
Remember that if you run your business from home, you’ll need a separate business insurance policy as selling on Amazon is unlikely to be covered by your home insurance.
Simply Business works with a panel of trusted insurers to give you the choice and flexibility you need to protect the unique needs of your business. By comparing a range of quotes from different insurers, you can build a policy with the right level of cover for selling on Amazon. This allows you to focus on growing your online business.
If you buy Amazon seller insurance through Simply Business, Amazon will be named as an ‘indemnity to principle’ on your insurance documents.
Amazon seller insurance – what’s covered?
Our insurance for Amazon sellers can protect several aspects of your business. Whether you need cover for stock, other people’s property, employees, or legal disputes, you can build a policy that works for you.
This can give you peace of mind that you’re insured if the worst happens.
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Public liability insurance
In case the product you sell accidentally injures someone or damages something.
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Employers’ liability insurance
In case your employee gets sick or injured while working for you.
This content has been created for general information purposes. Make sure you have the right level of business insurance by checking your policy documentation for details. Read our full Terms and Conditions
Does it cover selling on Amazon outside of Europe and to the US?
The countries you can sell products in could be different depending on your insurer so it’s worth checking your policy documents before making international sales.
Will it cover you for dropshipping on Amazon?
Our insurance could cover dropshipping as long as the imported item comes from one of the following countries:
- the UK, the European Union, Switzerland, Norway, or Iceland
- the United States or Canada
- Australia or New Zealand
- Japan
- South Africa
If it comes from a country not on this list, the products need to be inspected before being sent to customers.
What products can we not insure?
Below are some of the products we can’t insure for online sellers:
- any products that need to be medically prescribed
- products that don’t meet health or safety requirements in the United Kingdom
- products you know to be faulty or unsafe
- second-hand electrical goods
- vehicles, aircraft, or watercraft (or components of them)
- manufacturing of cosmetics / beauty products
- manufacturing of toys
- Personal Protective Equipment (PPE)
It’s also worth checking Amazon’s list of restricted products before selling on the platform.
Amazon sellers insurance quotes
(Example quotes generated with real prices)
£7.12 /month
£85.40 /year
A self-employed Amazon seller working from home
- 1-2 years’ experience
- Sole trader
- 0 employees
- Based in South Kesteven
Public liability
£2,000,000
Employers’ liability
Not included
Business interruption
Not included
Legal expenses
Not included
£103.82 /month
£1,245.85 /year
A small limited company selling products on Amazon
- Less than 1 year
- Sole trader
- 0 employees
- Based in Bath and North East Somerset
Employers’ liability
£10,000,000
Public liability
£2,000,000
Business interruption
£100,000
Legal expenses
£100,000
How we work out example quotes: These examples are real quotes from our online system (created between 1st Mar and 31st June 2026). They’re based on a range of factors, like employees and location. Your own quote will be based on what you tell us about your business. Prices may go up or down from day to day, so the prices you’re quoted may differ to the ones you see here.
Amazon sellers insurance quotes from £8.59 per month
*The price is for up to £2 million of public liability insurance – 10% of online retailers paid £103.10 or less annually between 1st Jan – 30th Jun 2026. Equivalent to £8.59 a month (and excludes the extra costs for paying monthly). 0% of customers have a £1 million limit and 100% £2 million. If you complete a quote, more types of cover will be available. These all have additional costs.
How it works
Pick what goes into your policy
Only pay for what you need
Get prices from a range of insurers
Choose the best fit for you
Buy online in minutes
Get your documents the same day
Talk to an expert
Our team of UK-based insurance experts are here to help, Mon 09.00am – 05.30pm, Tues 09.00am – 05.30pm, Weds 09.00am – 05.30pm, Thurs 09.30am – 05.30pm, Fri 09.00am – 05.30pm, Sat 09.00am – 02.00pm
Call our team
How do claims work?
Unlike price comparison websites, we take the hassle out of claims for you. We know how important it is to get your business back on track quickly – and with a minimum of fuss. That’s why you get access to your dedicated claims team any time, day or night. Call them on 0333 207 0560 or claim online. They’ll do their best to be fair and supportive.
£57 million in claims paid out in 2025
The figure above is rounded across our range of products. Our specialist partner Sedgwick will pay the claims on behalf of the insurer. Reviewed on 13/03/2026.
Chosen by over one million small business and landlord customers
With insurance for over 1,500 trades, and 9/10 customers rating us ‘good’ or ‘excellent’ on Feefo, you can get tailored quotes online in 7 minutes. Compare quotes from leading insurers, buy, and manage your policy – all in one place.
Amazon seller insurance FAQs
This is a key cover for most businesses – our comprehensive FAQs answer some of the most popular questions about public liability insurance. You can also check out our public liability insurance FAQs.
We create this content for general information purposes and it should not be taken as advice. Always check policy documentation for details and seek professional advice. Read our full Terms and Conditions
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