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Half of small business owners forced to increase prices – amongst other survival tactics – to cope with crippling rising costs

3-minute read

Simply Business

Simply Business

20 July 2022

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Half of small business owners forced to increase prices – amongst other survival tactics – to cope with crippling rising costs

  • Survey of over 1,000 small businesses reveals that 49% will be forced to increase their prices over the next 6 months to cope with rising costs
  • 70% of owners now say rising costs are their single biggest challenge in 2022
  • Two in five (40%) are holding off opening new or additional premises in the next six months, and half (48%) are unlikely to hire any additional employees
  • Despite the challenging landscape, a staggering 71% of owners remain confident about their business’s prospects
  • Jonathan Portes, Professor of Economics and Public Policy, King's College London said: “Despite SME owner’s optimism, we must not be complacent in supporting them through the months ahead. Small businesses are the beating heart of the UK economy. If our SMEs can’t grow, then neither can the economy.”

Almost half (49%) of all small business owners in the UK are set to increase their prices as they look to battle rising costs, a new report reveals.

The SME Insights Report, released by Simply Business, one of the UK’s biggest small business insurance providers, saw over 1,000 small business owners from across the UK surveyed. It lays bare the truth of how SMEs are responding to the current economic climate – navigating an uphill challenge of rising costs, staggering levels of inflation and post-Covid-19 financial recovery.

The study found that small business owners are being forced to implement price increases, slow down plans for expansion and even stop any plans for new hires.

Yet despite all this, 71% say that they feel optimistic about their business’s prospects over the next six months. In the face of adversity, confidence levels among SME owners remains high.

Small business owners put survival tactics in place

Many SMEs are having to employ a number of survival tactics to make it through the next six months.

With half (49%) of all small business owners set to increase their prices, one in five (21%) intend to raise prices by 6-10%. For almost one in 10 owners (7%), these increases could be by as much as 20%

Two in five (40%) are holding off expanding or opening new premises in the next six months, and just under half (48%) are unlikely to hire any additional employees in the next six months.

Expansion plans are also set to be placed on hold. Half (48%) say they’re unlikely to hire any additional employees, while two in five (40%) hold off on opening new or additional premises due to the current economic climate.

One in five (20%) say they’re even unlikely to purchase any new equipment or tools, as owners look to reduce spending.

SME confidence is on the rise, despite economic outlook

Three in five (62%) owners believe that the economy is set to worsen over the next six months, but despite this, remain confident in their business’ ability to weather the storm.

This level of confidence is a stark contrast to levels reported during the pandemic, when in September 2020, one in five (17%) predicted that their business wouldn’t survive another lockdown.

Almost two years on, a third (34%) now say they’re more confident about their business’ prospects than 6-12 months ago, with 71% very confident about their business prospects in 2022.

Commenting on this new research, Jonathan Portes, Professor of Economics and Public Policy at King's College London said: “Small businesses in the UK have had to cope with overlapping economic shocks over the past three years – the pandemic, Brexit, and now the cost of living crisis.

“What this study shows is that despite the general economic pessimism, most businesses remain resilient. Like consumers, they expect the UK economy to worsen significantly over the next year, but they remain reasonably confident about their own prospects in the face of rising cost pressures.

“UK businesses might remain resilient in the face of further economic turmoil, but they need and deserve a more coherent longer-term strategy for the UK economy.”

Alan Thomas, UK CEO at Simply Business comments: “The temperature of the nation’s self-employed is absolutely clear in our latest research. For 70 per cent, rising costs – as many still battle the lasting effects of the pandemic – represent the single biggest risk to recovery.

“This has left many owners with little choice but to put survival tactics in place. Half of all small business owners plan to increase their prices this year, while 48 per cent are halting new hires and two in five are putting expansion plans on hold. Yet it’s encouraging to see that SME confidence is improving as we emerge from the pandemic. Indeed, the majority of owners are both confident and optimistic for the future of their business.

“With almost six million SMEs in the UK – accounting for over 99 per cent of all businesses, 33 per cent of employment and 21 per cent of all turnover – it’s vital for all of us that they can weather this summer of uncertainty and beyond.

“Insuring 530,000 small businesses – from restaurants and accountants to builders and hairdressers – allows us to see first-hand how small businesses have been able to adapt in the most challenging circumstances. That’s why it’s more important than ever for the nation to support small businesses and help them not just survive, but thrive for years to come.”


Notes to editors:
Survey of 1,013 SME owners from across the UK, conducted May 2022

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About Simply Business

Simply Business is one of the UK’s biggest business insurance providers, specialising in public liability insurance for SMEs and insuring over 900,000 small businesses and landlords across Britain.

Launched in 2005, Simply Business provides an online brokerage service, delivering policies tailored to individual business requirements. Using the power of tech and data to create the best possible customer experiences, Simply Business employs over 800 people across offices in London, Northampton, and Boston in the US.

Owing to its internal underwriting capability, Simply Business can cover over 1,000 trade types – ranging from plumbers to accountants to dog walkers. An accredited B Corp for their positive social impact, Simply Business has also been voted the Sunday Times Best Company To Work For twice in a row.

We create this content for general information purposes and it should not be taken as advice. Always take professional advice. Read our full disclaimer

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