Simply Business homepage
  • Business insurance

    • Business Insurance FAQs

    Business insurance covers

  • Support
  • Claims
  • Sign In
Call Us0333 0146 683
Our opening hours
Knowledge Centre

How small businesses can be allies to the LGBTQ+ community

1-minute read

Anna Delves

1 June 2022

Share on FacebookShare on TwitterShare on LinkedIn

During Pride Month, many businesses start to think about how to show their support for the LGBTQ+ community.

We’ve put together a guide to help you both demonstrate your support, and back that support up with tangible action.

Take a look at the five steps below to help your business become a true ally to the LGBTQ+ community.

Focus on allyship over profit

This is particularly important during Pride month, as many LGBTQ+ people have become wary of what is colloquially known as “rainbow capitalism”, where businesses start producing Pride-themed products while not actually supporting LGBTQ+ people.

In order for your efforts to be sincere, make sure that you back up any statements you make or products you produce with action.

Listen to LGBTQ+ voices

If you aren’t part of the LGBTQ+ community yourself, the best course of action is to listen to those who are – both when you’re planning any activity for Pride month and if you get any feedback during it.

Becoming a more inclusive business is not always easy, and you may find you make mis-steps along the way. The important thing to do then is to stay humble, admit your mistake, and change course to do better in future. Sincere apologies go a long way.

Get small business guides and news straight to your inbox

Your email address will be used by Simply Business so that we can send you the latest guides, offers and tips. You can unsubscribe from these emails at any time. For more information, check out the Simply Business privacy policy.

Show your support

While it’s important to make sure the bulk of your allyship efforts focuses on action, it’s also great for your LGBTQ+ customers and employees to know that you support them.

Whether that’s a sticker in your window or a badge on your website, demonstrating that you’re LGBTQ+ friendly will be reassuring for members of the community.

There will, however, be people who are unhappy that you’re supporting the LGBTQ+ community, and it’s important that you respond to them appropriately. If you’re seen to pander to those who are actively hostile to LGBTQ+ people, then your support will come off as insincere.

Consider your connections

It’s all very well you being LGBTQ+ friendly yourselves, but if you work with companies that are actively hostile to or discriminate against LGBTQ+ people, then you’re indirectly doing harm yourselves.

On the other side, could you stock or use more products from LGBTQ+ owned businesses? You could even consider partnering with them to co-create an item or experience.

Whether it’s selling cakes from an LGBTQ+ owned bakery or working with an LGBTQ+ owned events company for your next big bash, there are lots of options to put your money where your mouth is on LGBTQ+ allyship.

Keep it going all year round

Pride is an important moment in the year for LGBTQ+ people, but we still exist the other eleven months too. If you want to be a genuine ally to the LGBTQ+ community, make sure you take these actions into consideration year-round, not just during June.

We create this content for general information purposes and it should not be taken as advice. Always take professional advice. Read our full disclaimer

Find this article useful? Spread the word.

Share on Facebook
Share on Twitter
Share on LinkedIn

Keep up to date with Simply Business. Subscribe to our monthly newsletter and follow us on social media.

Subscribe to our newsletter

Categories

Popular articlesBusiness resources from FarillioGeneral businessGuestInsuranceLandlordLandlord resources from FarillioLegal and financeMarketingNewsOpinionProperty maintenanceTradesmanCovid-19 business support hub

Insurance

Public liability insuranceBusiness insuranceProfessional indemnity insuranceEmployers liability insuranceLandlord insuranceTradesman insuranceCharity insuranceRestaurant insuranceCommercial van insuranceInsurers

About

About usOur teamAwardsPress releasesPartners & affiliatesOur charitable workModern Slavery ActSocial mediaSite map

Customer support

Contact & supportPolicy renewalMake a claimProof of policyComplaintsAccessibility

Address

6th Floor99 Gresham StreetLondonEC2V 7NG

Sol House29 St Katherine's StreetNorthamptonNN1 2QZ

Careers

Careers at Simply BusinessTech careersCurrent opportunities

Benefits

BenefitsRefer a friendFinance

Legal

Terms & conditionsPrivacy policyCookie policyVuln Disclosure policy

Knowledge

Knowledge centreOpinionsMicrosites

© Copyright 2022 Simply Business. All Rights Reserved. Simply Business is a trading name of Xbridge Limited which is authorised and regulated by the Financial Conduct Authority (Financial Services Registration No: 313348). Xbridge Limited (No: 3967717) has its registered office at 6th Floor, 99 Gresham Street, London, EC2V 7NG.