There is no doubt that attending a technology conference of such epic proportions as AWS re:Invent in Las Vegas is both exhilarating and impressive. Yet for first-time attendees, it's not without moments of overwhelm. Here are some tips from technologists at Simply Business on how to get the most from AWS re:Invent, based on their experiences at the conference over the last two years.
AWS re:Invent is hosted annually in Las Vegas and attracts cloud computing technologists from all over the globe. While the conference delivers incredible insights and value, the sheer size of the event is on a scale that the technology team at Simply Business had not experienced before. Anyone who has attended AWS re:Invent will be familiar with the challenge of choosing from thousands of sessions amongst 65,000 attendees, in a city that never sleeps. With some good preparation, first-time attendees can ensure they are ready to get the most from the conference.
If several of your colleagues are attending, aim to block purchase tickets on a company credit card and distribute voucher codes for individuals to register. Check whether anyone already has any discount codes. Buy tickets before the session seating is released, otherwise you’ll miss out on many of the smaller and more interactive sessions.
Vegas is vast, so (budget permitting) staying at one of the main hubs for AWS re:Invent makes getting around easier.
A handful of hotels on the Vegas Strip serve as venues for the conference-related sessions. The Venetian is one of the main hotels and hosts the registration SWAG, the hands-on labs and the Expo hall. Based on previous experience, the Venetian is best placed but can be expensive. The Aria is in the main hub and is also served by the shuttle. The Park MGM is also good, with a short internal walking route to the Aria. Other hotels we used in 2019 were the Bellagio, the MGM Grand, Mirage, and Encore.
Points to note: shuttles run between these main hubs only, and breakfast and lunch are served there too, so it makes a difference to stay at one of these venues rather than being next door, which involves a 20-minute walk through two casinos.
If possible, arrange for your hotel to be prepaid for the duration so you won't be out of pocket and avoid having to expense it. This may require calling the hotel to arrange prepayment.
Try to book flights early as demand can be very high. Shop around for deals - with some layover flights you may save money and snap a premium economy ticket at a cheaper price than a direct economy fare. From London, indirect flights to Seattle, Montreal and Toronto are good options. You’ll have to go through immigration at your first landing point so allow enough time between flights.
This is really important. Although many sessions are repeated, you'll be competing for places with 65,000 attendees. Work out what you want to get from the conference and then add related sessions to your list, ready to book when they get released.
When looking at which sessions to attend, it’s worth bearing the following in mind:
If you’ve done the prep right, you should have a list of sessions of interest and have narrowed down your priorities.
You need to be waiting for the second the sessions you want get released, then try and join the sessions. Aim to focus on workshops and builders sessions first.
For sessions that are already full, join the waitlist. If people cancel, you'll be in with a chance if a space becomes available.
Upload your photo to your account ahead of registration to save time.
Depending on when you arrive in Vegas, you can either register at the airport or at one of the venues when it opens at 09:00 on Sunday morning. The queue at the airport on Sunday morning was about 20 minutes long - not too bad, and at least gets it done.
The only venue that has the SWAG is the Venetian, so at some point you'll want to go there. The queue when it opened at 09:00 was long. But by late afternoon there was barely a queue for either SWAG or registration. It’s also worth noting that the SWAG was available nearly all week, although some sizes for hoodies ran out after a couple of days.
This is a fairly simple one. If you’re on the list for a session, you must be there at least 10 minutes in advance. The organisers are very strict about this and you’ll be asked to join the walk-up queue if you’re late.
Depending on the session, if you’re hoping to land a walk-up place, you might want to arrive up to an hour early. For most sessions, there are approximately 20 places kept free, so it’s worth queueing if it’s a session you really want to attend.
If you don’t get into the session you want, all venues have an overflow area which shows a feed of up to six of the popular sessions happening currently. This is often a good bet if you haven’t managed to get into anything.
If you’re stuck for sessions, the hands-on labs were really cool. Depending on the time of day, be prepared for a bit of a queue but you get given a credit and can pick from most of the AWS qwiklab sessions. First thing in the morning is a good time to visit.
Each evening, take some time to plan the next day. Have you been too ambitious? Is there a product release you want to know more about?
It’s about the only way possible to keep track of everyone!
Although no evening meal is provided, we’d strongly recommend eating as a group. We weren’t that good at it but it would have been really valuable. It helps to decompress the day and find out what others are planning for the next day. It's likely to be the only time you'll see your colleagues. Meeting up for sessions during the day is almost impossible! Agree a time after the sessions and a venue near to where you’re staying, then do your best to stick to it. It also helps if someone attending has a company credit card as this keeps expenses down for individuals.
There are several AWS-sponsored drinks receptions for UK people where you can talk to account managers and other customers and, of course, get free drinks. You’ll probably get emails about these after you register.
The Expo hall opens on Monday afternoon till Thursday, and has food and drinks. It’s crazy busy (early mornings are quieter) but gives you first glimpse of the vendor stalls and all the free socks you need! Worth attending if only for a short time.
re:Play is the main party on Thursday night. It’s incredible and great fun. It’s essentially a mini festival with the strangest mix of attendees you’ll ever see! Definitely worth attending.
There are various social events all week but we found Wednesday to be the main vendor night. We had the choice of a Sumo grand slam (Sumo Logic), a secret pub crawl (Datadog) or popup party (MongoDB).
Getting cash out at casino hotels is expensive. Use ATMs elsewhere if you can. A Revolut card or similar is useful for avoiding exchange rate fees and to avoid having your bank block your debit card. Shops in the hotels are also super expensive - pick up snacks, medicines and water from Walgreens or CVS instead.
Free breakfast is served early at all of the main venues from Tuesday to Friday, 06:30 - 08:30. There's a wide selection and you can either grab food to go or sit down.
Free lunch is as above, from Monday to Thursday, 11:00 - 13:00. The packed lunches were great so we recommend grabbing at least this. Some venues ran out of packed lunches at various points during the day, so don’t leave it too late. The lunch halls are massive and well-organised and there's generally no need to queue for long. There are also snacks and hot drinks served late afternoon - good for energy if you’re attending later sessions!
The air in Las Vegas is very dry and you may find you end up with cracked lips or nosebleeds! Lip balm and saline nasal spray helps! Drink plenty of water and take comfortable shoes. You’ll be walking a lot!
Be prepared to have an incredible step count for the week! Vegas is all walkable but prepare to overestimate the time needed to get around. If you walk, you’ll likely need to walk all the way to the front of where you’re staying to the back of the destination venue to get to the conference centre after navigating the Strip. Vegas casinos are huge. If you’re traveling between places for the day, the shuttle buses are really effective as they go from the back of the conference centres rather than the front of the hotels.
Allow extra time during peak hours. It took some of us over an hour and a half to get to the Venetian on Monday morning. If you use Uber or Lyft they will normally have a dedicated pick up point (which isn’t always obvious) and put the destination as the conference center not the casino!
Friday is a half day, and shuttle buses stop running around 13:00.
Some hotels on the same side of the Strip have shortcuts between them, so you can avoid having to go all the way out and back again. There is a free shuttle monorail (“the tram”) between the Bellagio, Aria and Park MGM, and a non-free monorail between a number of the hotels on the other side of the Strip, though we didn’t find that particularly useful.
There are hundreds of staff dotted around each hotel and on the Strip to guide you if you get lost. Ask them for shortcuts; they're a good resource.
So you’re back and had an amazing time? The team at Simply Business uses level ups and blog posts to share knowledge within our tech team as well as to consolidate our learning. You can read more about what we learned at last year's conference in AWS re:Invent - Technology Talks.
Want to know more about what it's like to work in tech at Simply Business? Read about our approach to tech, then check out our current vacancies.Find out more
We create this content for general information purposes and it should not be taken as advice. Always take professional advice. Read our full disclaimer
6th Floor99 Gresham StreetLondonEC2V 7NG
Sol House29 St Katherine's StreetNorthamptonNN1 2QZ
© Copyright 2021 Simply Business. All Rights Reserved. Simply Business is a trading name of Xbridge Limited which is authorised and regulated by the Financial Conduct Authority (Financial Services Registration No: 313348). Xbridge Limited (No: 3967717) has its registered office at 6th Floor, 99 Gresham Street, London, EC2V 7NG.