Menu

Call Us0333 0146 683
TECH BLOG

Inaugural Snowplow London Meetup

1-minute read

Stewart Duncan

Stewart Duncan

09 February 2015

image004 image006

Here at Simply Business we have been working hard to build a state-of-the-art data capability that puts game-changing insight into the hands of our business users, helping them in their quest to change the world of small business insurance.

At the heart of this capability is our recently implemented event analytics platform, based (with much appreciation) on the excellent open source work done by the Snowplow analytics team. Snowplow have, in our opinion, been leading the thinking on how to capture and expose rich business event data and we are very proud that they are doing this from just up the road in Shoreditch.

We are not the only company to be pushing forward in this space. This past Wednesday, we hosted the first ever Snowplow London community Meetup, and were exceedingly pleased to be joined by a large number of UK firms who are also testing the limits of data-sophistication.

The Meetup included two content talks, the first from Metail.com who detailed how they are using Cascalog to solve difficult sessionisation and other analytics problems at scale. In the second we explained how at Simply Business we mine our event level data to create sophisticated marketing channel attribution models - check out a quick recap of the presentation below!

snowplow presentation

The evening was rounded out with beers, pizzas and plenty of idea sharing amongst the attendees. A heartfelt thanks to the Snowplow team and all who joined us. Be sure to sign up to our Meetup group and we hope to see you at the next one!

Ready to start your career at Simply Business?

Want to know more about what it's like to work in tech at Simply Business? Read about our approach to tech, then check out our current vacancies.

Find out more

Find this article useful? Spread the word.

Share
Tweet
Post

Keep up to date with Simply Business. Subscribe to our monthly newsletter and follow us on social media.

Subscribe to our newsletter

© Copyright 2019 Simply Business. All Rights Reserved. Simply Business is a trading name of Xbridge Limited which is authorised and regulated by the Financial Conduct Authority (Financial Services Registration No: 313348). Xbridge Limited (No: 3967717) has its registered office at 6th Floor, 99 Gresham Street, London, EC2V 7NG.