14 June 2012
Paid search or PPC advertising via Google AdWords can be great for small
businesses as there’s no minimum spend, plus you can elect to target
geographically – so say you’re a plumber and only operate within a given
area you can just target consumers within your location. However, many
small businesses fail as despite the flexibility of the advertising
platform it’s easy to make mistakes when setting up your campaign which
lead to wasted budget.