Female founders level-up on trends and skills at small business event
2-minute read
Brand storytelling, social media trends, and the importance of a strong mindset are just some of the takeaways from an Empowering Women in Business networking event.
Hosted by Simply Business, the event saw more than 60 small business owners gather in London to hear from three inspiring female founders.
Harpreet Kaur, Lucy Hitchcock, and Merlie Calvert all spoke at the event on 23 November – which included an engaging audience Q&A.
Why did we host the event?
Earlier this year we surveyed over 800 female business owners to find out their challenges and experiences for a report we released around International Women’s Day.
Here’s what they told us:
- 41 per cent would like a chance to network with other female business owners
- 33 per cent say tips from industry leaders would help them with running their business
- 41 per cent say their biggest challenge is scaling and marketing their business
With that in mind, we decided to host a small business meet-up where our community could connect and hear from expert speakers.
Harpreet Kaur on developing a strong mindset
Harpreet Kaur came to the spotlight after winning BBC’s The Apprentice in 2022 and gaining a £250,000 investment from Lord Alan Sugar for her dessert parlour business, Oh So Yum.
For the event, she delivered an incredible keynote speech all about her story as a female entrepreneur. She also offered important tips for developing a strong mindset and prioritising what’s important.
Harpreet said: “If there’s anything you want, it’s in your power.”
Read more from Harpreet with her tips on how to grow your business.
Get small business guides and news straight to your inbox
Your email address will be used by Simply Business so that we can send you the latest guides, offers and tips. You can unsubscribe from these emails at any time. For more information, check out the Simply Business privacy policy.
Building a social media community
We also heard from entrepreneur and owner of two successful businesses, Lucy Hitchcock.
Lucy founded Sassy Digital at the age of 23, and is now owner of a product-based business that saw viral success over the pandemic. Her second business, Partner in Wine, is an insulated wine bottle and tumbler that’s now stocked in retailers including Selfridges and Liberty.
'The basis of any good marketing strategy is storytelling'
Lucy used her experience in digital marketing to share practical tips on creating a brand story and building a social media community.
She gave tips for posting on TikTok and Instagram – and how to make people feel something when you share your story.
She said: “Think about things that you can really resonate with because, when you’re telling that story, it’s going to come across as really authentic.”
Getting to the heart of business success
To close off the evening, Merlie Calvert, founder of Farillio joined our two speakers for an engaging panel discussion.
They delved into topics including how to approach investment, how to stay motivated, and how to collaborate with other businesses without offering freebies.
Guests had the chance to put their questions to the experts and find out the secret to business success.
Join the conversation
Our Women in Business Facebook community group is another opportunity for female founders to talk and share ideas – we look forward to seeing it grow.
Not only is the group a space to connect with other business women, you'll also find small business tips, exclusive Q&A sessions with experts, and exciting giveaways.
Let’s Get You To Brave
Farillio has created a video to help inspire small business owners that they’re ready to take on the challenges of being an entrepreneur.
You can get free access to Farillio for three months with the code SBBOOST22.
The platform offers resources co-created by subject matter experts to help you build your knowledge, grow your business, stay compliant, manage your risks and be more productive. This includes things like workflow tools, checklists, customisable legal templates, guides and videos.
More guides co-created with Farillio can be found on our Knowledge centre.
Did you attend our event last week? What did you think? Let us know in the comments.
Looking for self-employed insurance?
With Simply Business you can build a single self employed insurance policy combining the covers that are relevant to you. Whether it's public liability insurance, professional indemnity or whatever else you need, we'll run you a quick quote online, and let you decide if we're a good fit.
Start your quote
Written by
Catriona Smith
Catriona Smith is a content and marketing professional with 12 years’ experience across the financial services, higher education, and insurance sectors. She’s also a trained NCTJ Gold Standard journalist. As a Senior Copywriter at Simply Business, Catriona has in-depth knowledge of small business concerns and specialises in tax, marketing, and business operations. Catriona lives in the seaside city of Brighton where she’s also a freelance yoga teacher.
We create this content for general information purposes and it should not be taken as advice. Always take professional advice. Read our full disclaimer
Keep up to date with Simply Business. Subscribe to our monthly newsletter and follow us on social media.
Subscribe to our newsletterInsurance
Public liability insuranceBusiness insuranceProfessional indemnity insuranceEmployers’ liability insuranceLandlord insuranceTradesman insuranceSelf-employed insuranceRestaurant insuranceVan insuranceInsurersAbout
About usOur teamAwardsPress releasesPartners & affiliatesOur charitable workModern Slavery ActSection 172 statementSocial mediaSite mapAddress
6th Floor99 Gresham StreetLondonEC2V 7NG
Northampton 900900 Pavilion DriveNorthamptonNN4 7RG
© Copyright 2024 Simply Business. All Rights Reserved. Simply Business is a trading name of Xbridge Limited which is authorised and regulated by the Financial Conduct Authority (Financial Services Registration No: 313348). Xbridge Limited (No: 3967717) has its registered office at 6th Floor, 99 Gresham Street, London, EC2V 7NG.