EasyJet pioneer Stelios Haji-Ioannou has launched a new property service, easyProperty, that he believes will “bring the traditional estate agency model into the digital age.”
The service will initially focus on lettings, offering landlords a choice of services that they can bundle into a single package.
The “pick ‘n’ mix” services include listings on Rightmove, Zoopla, and Primelocation, hosted viewings, referencing, contracts and deposit protection, and inventories.
The site charges no commission, and it is thought that it will eventually roll out to include room rentals, along with commercial and residential sales.
Introducing the service, CEO Rob Ellice said: “We’ve taken the traditional High Street estate agent, stripped it down, and built it back up. Now we have something that performs better.
“By cutting away the dead weight – the expensive High Street shops, the tacky Minis, and the rest of the unnecessary baggage – we’ve delivered a new generation of estate agent.”
Meanwhile Stelios has faced criticism from some investors for the way in which money was raised for easyProperty. The tycoon raised funds for the project through crowdfunding platform Crowdcube, but noted investor Jon Moulton told City AM last week that shareholders were getting a bad deal.
In a letter in response, Stelios said: “I own a famous brand. The easy brand is recognised by consumers all over the world. By extending this brand into other sectors, transparently and honestly, easyGroup makes investing in the respective start-up less risky, not the other way round – all things being equal.”