Vine for small businesses - Make your first Vine

Vine is the new video sharing platform from Twitter. It enables users to create, and upload videos from their iPhone, and then view them either in a dedicated app or embedded in tweets.

Much as Twitter restricts users to a 140 characters, in Vine videos can never be longer than six seconds. However, creators can easily piece together Vines from individual pieces of video, all within the app.

Earlier this week we explored some of the key points of Vine for business. Today, let’s create our first Vine video.

How do I use it?

The first step is to get the app. Vine is currently only available on iOS. Find and download the app in the App Store.

Vine for small businessOnce Vine has installed, you need to sign up for an account. You can log in via Twitter or, if you prefer, you can sign up using an email address. Signing in via Twitter enables you to share Vines quickly and easily to your microblogging stream.

Vine for small businessNext you will see the home screen. You will note that your stream automatically includes a series of Editors’ Picks even if you haven’t started following anyone. These will give you a good idea of what a Vine is, and which work well. You will see that the videos are a maximum of six seconds long, and that they automatically loop. When you touch the screen, the videos pause.

Try following some other users. Press the ‘Find People To Follow’ image at the top of the screen. You can then choose to search by username, reconnect with Twitter, or invite people via text or email. Once you have followed users, their Vines will start to appear in your feed.

You can also search by tag by pressing the Home key, followed by Explore.

Vine for small businessLet’s create our first Vine. To begin with, touch the Camera icon in the top right hand corner. You’ll see that Vine offers you a tutorial when you begin. Vine will record for as long as you hold your finger on the screen. Find something to use for the first part of your Vine video, and hold your finger down for a couple of seconds.

Vine for small businessNow let go. Find something else to film, and hold your finger down again for a couple more seconds. You can repeat this process until you have filmed a total of six seconds worth of video. When you are happy with the Vine you have recorded, your next step is to upload it. If you use Instagram you will be familiar with the Vine upload screen. It provides a space to add a description of your video, along with a location where applicable. You can also choose whether you want to share the video to Twitter or Facebook.

Vine for small businessAnd there you have it: your first Vine, uploaded and ready to play.

Want some further tips to help you get started with Vine? Read our key points for Vine and your small business.

Ready to set up your cover?

As the UK’s biggest business insurance provider, we specialise in public liability insurance and protect more trades than anybody else. Why not take a look now and build a quick, tailored quote?

Start your quote