Free social media analytics tools - a roundup

Businesses of every size are beginning to realise the importance of social media marketing.

With tools like Twitter and Facebook, small businesses can connect with existing and potential customers with an ease and immediacy that would have been unthinkable a couple of years ago.

But measuring success on social media can be more difficult. How do you work out how well you are performing across these channels? How do you decide what is working and what is not?

Luckily, there is a range of free tools that can help you measure and analyse your performance on social media. Here’s a roundup of some of the best.

[Bit.ly1

Bit.ly is a link-shortening tool. Indeed, it is one of the world’s most popular. But it also provides users with a powerful set of analytics facilities that help you track where your links are being opened, and how frequently.

By creating a free account with Bit.ly you can unlock added features like in-depth click analysis – and the ability to customise your links.

Topsy

Topsy is a real-time search tool. It allows you to monitor search terms of your choice across the social web. It is particularly useful in helping you indentify conversations that you could join, or keeping track of what people are saying about your brand online.

As Topsy allows you to search across multiple platforms in one go, it is significantly more useful than Twitter’s own real-time search.

Klout

Klout is a measure of influence across the social web. It helps you to monitor how big an impact you have on platforms like Twitter, Facebook and Youtube.

Klout Perks also provide businesses with a unique way to target their offline marketing.

SocialMention

SocialMention is similar to Topsy, in that it allows you to search for and monitor specific terms across the social web.

The major selling point for SocialMention, though, is that it allows you to set up social media alerts. This means that you will be notified when certain things occur – for example whenever someone mentions your brand on social media.

More free tools…

Building your first website? Try these free tools.

Bored of the same old typefaces? Here are some resources for free commercial fonts.

Embracing HTML5? Start with these free HTML5 themes for Wordpress.

iPhone user struggling to keep up? Try our top iPhone productivity apps.

Android user? We’ve got productivity apps for you too!

Ready to set up your cover?

As the UK’s biggest business insurance provider, we specialise in public liability insurance and protect more trades than anybody else. Why not take a look now and build a quick, tailored quote?

Start your quote