Free social media analytics tools - a roundup

Businesses of every size are beginning to realise the importance of social media marketing.

With tools like Twitter and Facebook, small businesses can connect with existing and potential customers with an ease and immediacy that would have been unthinkable a couple of years ago.

But measuring success on social media can be more difficult. How do you work out how well you are performing across these channels? How do you decide what is working and what is not?

Luckily, there is a range of free tools that can help you measure and analyse your performance on social media. Here’s a roundup of some of the best.

[Bit.ly1 is a link-shortening tool. Indeed, it is one of the world’s most popular. But it also provides users with a powerful set of analytics facilities that help you track where your links are being opened, and how frequently.

By creating a free account with you can unlock added features like in-depth click analysis – and the ability to customise your links.


Topsy is a real-time search tool. It allows you to monitor search terms of your choice across the social web. It is particularly useful in helping you indentify conversations that you could join, or keeping track of what people are saying about your brand online.

As Topsy allows you to search across multiple platforms in one go, it is significantly more useful than Twitter’s own real-time search.


Klout is a measure of influence across the social web. It helps you to monitor how big an impact you have on platforms like Twitter, Facebook and Youtube.

Klout Perks also provide businesses with a unique way to target their offline marketing.


SocialMention is similar to Topsy, in that it allows you to search for and monitor specific terms across the social web.

The major selling point for SocialMention, though, is that it allows you to set up social media alerts. This means that you will be notified when certain things occur – for example whenever someone mentions your brand on social media.

More free tools…

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