Simply Business and their PR agency Seven Hills picked up the award for ‘Best Use of Audience Insight’ at CorpComms 2014 Digi Awards last week, their collaborative campaign ‘The changing Face of the UK High Street’ beating strong competition from Microsoft and Getty Images.
A PR campaign based solely on the insights of Simply Business customers, its innovative use of audience data captured the judges’ attention. 40,000 Simply Business customers were the foundation of the campaign, with their unique insights propelling the company into the mainstream news agenda.
Research by Simply Business and Seven Hills revealed some stunning stats, including a 30% rise in independent retailers and a 65% rise in independent supermarkets. These insights in turn generated some excellent media coverage, with The Daily Mail, The Telegraph and ITV’s Daybreak amongst those to pick up the story.
Elsewhere, website visits increased by 48% in the first two weeks of the campaign and there were 1,200 additional quote requests in the same period, equating to £24,000 worth of business. The campaign performed strongly on social media too, registering a staggering 489% increase in mentions.
The campaign’s excellent results and ingenuity gave it the edge at the Digis, with the award marking the second major win for Simply Business this year. Back in March they were winners at the Commercial Insurance Awards, their claims team picking up the coveted ‘Claims Team of The Year’ Award. Speaking on the Digi Award win Jasper Martens, Head of Marketing and Communications at Simply Business said:
’The Changing Face of the UK High Street campaign made a real impact. It resulted in some fantastic coverage, created a buzz internally and transformed the way Simply Business is viewed in the marketplace. We’re thrilled that it’s been recognised with a Digi Award.‘
A detailed list of all the 2014 Digi Award Winners can be found here
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About Simply Business
Launched in 2005, Simply Business provides an online brokerage service delivering policies tailored to individual business requirements. It has a team of UK based insurance specialists and employs almost 300 people across offices in London and Northampton.
Simply Business provides insurance to more than 400,000 UK SMEs and landlords and owing to its internal underwriting capability can cover over 1,000 trade types. It has been a Sunday Times Tech Track 100 company for the past three years and was recently named in the Deloitte Technology Fast 500 EMEA. Revenues have grown from £4.2 million in 2006, to £25.4 million in 2014, and the company has been named 2015 and 2016 winners of The Sunday Times’ Best Company to Work For.