According to our latest SME Trends Survey* - 67.59% of UK SMEs plan to incorporate social media into their marketing mix within the next twelve months. However, the road to social media success is a rocky one - so to help, we've put together this step by step guide.
We wanted to create something that would act as both a process flowchart and a resource guide. Something that would help business owners clarify their objectives, set targets and discover their route to social media success. At each step we've included links to resources and guides from some of the best social media practitioners on the web.
Total novice? Don't panic. We kick off with a Social Media 101, help you choose which networks to participate in and offer guides for setting up account.
Plus, for those with more experience who are looking to improve their campaigns, we offer resources on social and content strategy, processes and handling social media mishaps.
How to use the guide:
1) Click here
2) Go to 'Start'
3) Move through each of the questions and follow the 'yes' or 'no' arrows as appropriate
4) Want to learn more about a particular topic? The bullet points are links to resources. Simply click on whatever takes your fancy and the resource will open in a new tab.
If you've any thoughts or feedback on the step by step guide we'd love to hear them - do let us know via the comments.
* Simply Business commissioned the UK SME Trends survey in October 2011. 374 UK SMEs took part.
Add the guide on your site:
<a href="http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/" target="_blank"><img src="http://www.simplybusiness.co.uk/microsites/guide-to-social-media-success/thumb.png" border="0" width="500" height="602" /></a><br /><span style="font-size: 12px;">Click image to open interactive version (via <a href="http://www.simplybusiness.co.uk/">Simply Business</a>).</span>