Coming up with creative business name ideas can be difficult. But it doesn’t need to be impossible.
Insuring over 750,000 businesses means we've encountered plenty of people who’ve been creative when coming up with name ideas.
We even featured two of our favourites in our latest brand campaign: Spex in the City and Surelock Homes.
We included those and other punny names in our list of the UK’s best small business pun names.
Sometimes creative ideas fall into our lap fully formed. Gillian Caplan, owner of Spex in the City, was enjoying some wine while watching Sex and the City when she had her burst of inspiration.
Before you start, why not take a look at other businesses for inspiration on how to get creative when thinking of a name.
But it’s not just the big hitters who get creative when it comes to their business names. Small business owners love coming up with memorable names too. They’re often rather punny...
Spex in the City and Surelock Homes leave you in no doubt as to what the businesses offer. Business names should reflect what you’ve set out in your business plan.
It should provoke an emotional response inside you, too. If it doesn’t mean anything to you, it probably won’t mean anything to your customers.
If you name your business after a location but then want to expand beyond that area, you might need to rebrand.
Do also check to make sure that your business name isn’t taken by anyone else already or trademarked. Also, have a quick check – has anyone already taken it as a web domain?
People enjoy saying catchy business names. But if a name is too confusing or a mouthful to say, there’s less chance it will resonate with the customers you’re hoping to attract.
Say your ideas aloud. Sometimes what looks great written down can end up sounding not-so-great when spoken.
You can even use an online business name generator to find creative business name ideas. Some of these generators can give you visuals around a keyword and also generate names based on a theme.
Flicking through a dictionary and a thesaurus can also lead you to words you didn’t even know existed.
But avoiding hard-to-spell or complex names is also sound advice. In a digital world, this can make your business unnecessarily tricky to find online.
And finally, bouncing ideas off another person is always useful. Feedback from friends, family, and colleagues will inform what you eventually go for.
If you’ve got what you think is a great name, prove it by testing it on your customers. If it’s not having the effect that you hoped for, it might be time to go back to the drawing board.
In many ways though, the most important person in this process is you. Have fun coming up with ideas, be creative, and choose one that you’re pleased with. You’ll (hopefully) be living with it for a while!
How do you come up with creative business name ideas? Tell us in the comments below.
We create this content for general information purposes and it should not be taken as advice. Always take professional advice. Read our full disclaimer
4 April 2018 • 3-minute read
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