You’ve heard of Black Friday, and probably the more recently coined Cyber Monday, but what about Small Business Saturday?
Started in 2010, Small Business Saturday aims to help small, local retail businesses cash in on the Christmas rush that’s usually the reserve of large chains.
While Small Business Saturday first started in the US, it was introduced to the UK three years ago as a counter point to Black Friday and Cyber Monday which tend to benefit big businesses instead of smaller, local retail operations.
Last year on Small Business Saturday, local businesses across the UK took a total of £623 million. And it seems like Small Business Saturday is gaining momentum - in 2014 it was only £504 million.
On top of that, the majority of local councils have backed the campaign, making small business shopping even more appealing for customers by providing perks such as free parking and Christmas fairs.
This year Small Business Saturday falls on 3 December, so if you want to get involved there’s not much time left.
The first thing to do is register your business with smallbusinesssaturdayuk.com, after which you’ll be able to advertise your business on their website for free.
They also have a downloadable marketing pack and printable logos and stickers you can use to let customers know you’re involved in the campaign.
If you use social media, the hashtag #SmallBizSatUK trended at number one on Twitter all day last year, so it could well be worth tapping into that - plus, if you tag the organisers on Twitter, Instagram or Facebook, they promise to give you a shout out.
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