Shoppers to spend £17.7bn online this Christmas, according to Adobe

With an expected seven per cent rise in online Christmas shopping this year, have our digital devices overtaken the high street?

A trillion reasons to take heed

The figures are based on over one trillion visits to 4500 retail websites, with Adobe’s analysis based on spending that goes back seven years.

The findings, they suggest, point to a Christmas increase in online shopping – shoppers shifting behind their screens in bigger numbers than ever before.

Black Friday bonanza

In what’ll come as little shock to many, debit and credit cards will be busiest on Black Friday - the 27th November expected to be the peak online shopping day in Europe.

British retailers will be the biggest beneficiaries according to the report, with a projected spend of £474m expected and the average online spend £8.06 per person.

Could we see a calmer high street?

As part of their research Adobe also surveyed 400 UK consumers, their insights helping them to predict that more than half (57%) of this year’s Christmas shopping will be done online.

A quarter (23%) are expected to use their smartphone or tablet, with a similar percentage (24%) doing so because they find traditional shopping “extremely stressful”.

In contrast, a mere 6 per cent found online shopping stressful.

A good word goes a long way

Elsewhere, Adobe’s research highlighted the importance of good reviews.

Nearly half of respondents (45%) said that product reviews would influence a major online purchase, with more turning to social media for assistance (43%) than compared to last year.

Is your retail business ready for the online shopping onslaught? Let us know in the comments section below. And don’t forget to put some online retail insurance in place if you aren’t already covered.

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