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As a small business owner, great photography on your website, blog and marketing materials can make you not only look professional, but also help you to stand out from your competitors.
Beautiful photography is at the heart of Vistaprint's latest TV advert tugging on heart strings around the world.
There’s a big difference between handing out a flyer with generic, stock photography and one with real photography of your business, your products and you!
For tools and setup, the easiest way to get great photos of objects or people is to shoot in the day preferably when cloudy. Cloud cover will act as a filter and you won’t get harsh shadows or strange highlights. Mornings and afternoons are great as well, and you’ll want to take a few photos during the day and choose the type of light that best suits your business. You can brighten photos if need be using simple editing tools later in the process.
One of the easiest ways to get better focused photos is to use a tripod or at least rest your camera on a stack of books or a chair. The less your camera moves when you’re taking a photo, the better chance you have at getting a clear, easy to edit, beautiful photo.
Before you plan a day of shooting, think about the way you want your customers to perceive your product or service. If you own a bakery, don’t just take a photo of a loaf on a white background. Add to the photo by adding extra detail such as ingredients displayed in the shot. Why not include several other varieties, and serving suggestions? A picture can say a thousand words, make sure you are getting the most out of yours!
Photos taken by experienced photographers often look much better than the ones you take in your holiday because the photographer is not afraid of moving people and things around and trying different angles. Collect some of the photographs you like most and study the composition: how were the products or the models framed, are there any props, what’s the angle from which the photographer took the photo? Were they close to the subject or far away?
It’s better to shoot in RAW mode than JPEG, as that will give you more options when editing, so check your camera’s manual and make the change, even if sounds like extra work. There are plenty of free image editing tools you can use to correct your exposure, crop images or add filters once your photos are downloaded to your computer. Experiment to find your style and try to be consistent and use the same style of photography for all your marketing materials, website and social media profiles.
If you are thinking about starting your own photography business, take a look at our step-by-step guide on how to become a freelance photographer in the UK.
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22 June 2020 • 9-minute read
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