Why small businesses should use Google Plus Local: an expert guide

Google My Business is the new place for businesses to get online and get found by customers, so whether you’re a local business or a brand you’ll soon need a presence on it.


1. To improve your SEO. Google My Business (GMB) puts your correct business info on Search, Maps and Google+. So if you want to get yourself ranking in Google Local results, then you need to get set up and optimised on GMB.

2. To gain a competitive advantage. A lot of businesses haven’t taken advantage of GMB yet, so you’ve got a great chance to get ahead of the game.

3. Moving to mobile (while the iron’s hot). More and more searches for businesses now happen on mobile. And the nature of mobile search means that a lot of users are looking for local information (restaurants, plumbers, shops, etc - if you want to find a ladies-only taxi company in your area, for example, Google Local is the way to go). Being locally optimised is setting you up to take advantage of the shift in how people are searching.

So where do I start?

We’ve put together this handy guide (the latest in our guide series) to help small business owners get set up and profiting across all Google’s web properties.

So click and read The Small Business Guide To Google My Business and find new customers today.

Ready to set up your cover?

As one of the UK’s biggest business insurance providers, we specialise in public liability insurance and protect more trades than anybody else. Why not take a look now and build a quick, tailored quote?

Start your quote