YouTube enables you to publish videos online, share them with your customers and analyse the results.
Not only is it a free-to-use platform, but it is also a popular search engine with over 1 billion monthly users. To help you take advantage of YouTube's marketing potential, we have prepared an interactive step-by-step guide with links to useful articles, tools and… YouTube videos!
According to Alexa.com, YouTube is the third most popular website in the world behind Google and Facebook. As the biggest video hosting platform, YouTube contains millions of videos published by large and small companies as well as individuals. It is free to watch videos on YouTube, but what is even more important, it is free to publish your own videos on the platform.
As a small business you can use YouTube to develop useful content for your customers such as visual guides, presentations or movies; advertise your products or brand using video ads and communicate with your customers via video blogging or hangouts.
To get started follow our interactive guide with questions and answers on how to use the popular video hosting platform. Our microsite contains links to useful YouTube resources from around the web. Click on the image below to go directly to the Small Business Guide to YouTube and start building your video presence online right away!
Click image to open interactive version (via Simply Business).