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The small business guide to Google Analytics

1-minute read

Lucjan Zaborowski

3 January 2013

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Our easy-as-peas guide is built for one thing: getting you started with Google Analytics.

More and more business owners realise the importance of having an online presence. A website can be a powerful medium for client acquisition and for many businesses, it is indeed the primary source for getting new customers. Knowing what kind of users visit your website and what pages they visit can help improve your business' conversions.

Google Analytics is a free tool that provides in-depth data on user behaviour and site performance. In order to help you get started with "GA", we've developed an easy to follow visual guide with links to related resources.

Our guide enables you to first learn what Google Analytics is and how it can benefit your business. It takes you step by step through the process of setting up a Google account, connecting your website to Analytics and analyzing wide range of data. We make sure to address the basics as well as the most sophisticated features of GA. To use the guide, simply click on the image below and start answering the question we came up with. For every question you answer "no" to, you can review related content, which is an article, a video or an image.

google analytics guide preview

Click image to open interactive version (via [Simply Business][2]).

If you have any feedback on the guide or any further Google Analytics resources you would recommend – do let us know via the comments.

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We create this content for general information purposes and it should not be taken as advice. Always take professional advice. Read our full disclaimer

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