The small business guide to Google AdWords

Making paid search and Google AdWords work for you.

Paid search or PPC advertising via Google AdWords can be great for small businesses as there’s no minimum spend, plus you can elect to target geographically – so say you’re a plumber and only operate within a given area you can just target consumers within your location. However, many small businesses fail as despite the flexibility of the advertising platform it’s easy to make mistakes when setting up your campaign which lead to wasted budget.

Whilst there are many great agencies out there who can help businesses with their PPC campaigns, for many the costs involved with retaining an agency are simply too high to be worthwhile.

Therefore, to help small businesses we’ve created a handy guide which includes an easy to follow process to set up your account, plus links to some great PPC resources across the web.

We cover off all stages of the process from planning and objectives, keyword research, best practice account structure, setting up your campaign and monitoring and optimising performance. To use the guide simply work your way through the step by step process – each step contains links to helpful articles and resources.

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We’d love to hear your thoughts on this guide, if you’ve any feedback please do let us know via the comments!

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