Simply Business has refreshed their brand identity - moving to a more defined positioning with a vibrant new logo, fresh colour palette and messaging – which offers differentiation in the insurance market and improved recognition of the well-known name. The logo, re-designed around the ‘SB’ monolith, creates a ‘visual window’ to reflect the diversity of business trades Simply Business insures.
With over 500,000 customers each with their own unique insurance needs, 'Business insurance made for you' provides a more relevant definition of the Simply Business promise - to make it simple for small businesses to get tailor-made insurance policies.
The new identity was developed following extensive research with employees, customers and potential customers, under the guidance of brand experts Start Design. The simpler, more recognisable logo - created in a wide range of colours - provides Simply Business with a clean, clear and flexible design to fit the growing variety of customer touchpoints, particularly across mobile.
Simply Business has offices in London, Northampton and, since last year, a US office in Boston. Launched in 2005, they were one of the first fintech businesses and has gone on to become the UK’s biggest business insurance provider.
Fiona McSwein, CMO of Simply Business, said:
“This new brand identity signifies a bright, exciting new phase for Simply Business. Our brand celebrates individuality - that of our 500,000 customers and nearly 500 employees - so we felt duty bound to create a simpler, better identity that celebrates their diversity.
"The task now is to activate the brand across multiple touchpoints. We're committed to making it easier for small businesses to get the insurance they need, and this new, more personalised experience will help us deliver on this promise”
Start’s co-founder and CCO Darren Whittingham, said:
“There was an opportunity to make the Simply Business brand even more relevant and targeted to it’s customers. Simply Business’s unique digital platform makes insurance instantly accessible to small businesses of all types. Our idea was simply to emphasise just that - placing the B for business back into the mark, strengthening its meaning and diversity of customer. Plus adding the ‘made for you’ line makes the Simply Business identity as personal as the experience it delivers."
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Notes for Editors:
For more information, please contact: [email protected]
Launched in 2005, Simply Business provides an online brokerage service, delivering policies tailored to individual business requirements. Using the power of tech and data to create the best possible customer experiences, Simply Business employs over 600 people across offices in London, Northampton, and Boston in the US.
Owing to its internal underwriting capability, Simply Business can cover over 1,000 trade types – ranging from plumbers to accountants to dog walkers. An accredited B Corp for their positive social impact, Simply Business has also been voted the Sunday Times Best Company To Work For twice in a row.
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