Call Us0333 0146 683

Aquiline Capital Partners announces agreement to acquire Simply Business

2-minute read

Simply Business

Simply Business

11 April 2016

Aquiline Capital Partners LLC, a New York-based private equity firm investing in financial services, announced today that it has entered into a definitive agreement to acquire Simply Business, the leading online provider of small business insurance in the United Kingdom.

Simply Business has continued to transform the commercial insurance market over the past few years, using technology and a customer-centric approach to differentiate ourselves from the industry,” said Jason Stockwood, CEO of Simply Business. “We are proud to be partnering with Aquiline to continue providing small and micro businesses with superior insurance solutions. With Aquiline’s extensive insurance industry experience, we can better serve more customers and provide insurance carriers with access to a large and important segment of the market.”

Launched in 2005, Simply Business has spent the last 11 years helping to redefine the insurance sector through the application of technology and innovative thinking, while championing sole traders and small businesses. Expanding rapidly through its London and Northampton offices, Simply Business has grown to nearly 350 employees and insures more than 350,000 small businesses nationwide. It has been a Sunday Times “Tech Track 100” company for the past 3 years and was recently named in the Deloitte Technology Fast 500 EMEA (Europe, Middle East, and Africa). The company was also named The Sunday Times’ “Best Company To Work For” in 2015 and 2016.

“Simply Business is an innovator in the UK commercial lines insurance sector and has proven its ability to use technology to extend the platform to a broad range of insurers,” said Jeff Greenberg, Chief Executive of Aquiline. “We believe the company is well positioned for growth in the United Kingdom and internationally. We are excited to partner with their management team and look forward to working with them in expanding Simply Business’s leadership position.”

The transaction is subject to customary closing conditions, including regulatory approvals, and is expected to be completed in the third quarter of 2016. No financial terms were disclosed.

Media Contacts:

Nithiya Gnanathas

Seven Hills

020 7199 6196

[email protected]

Alex Yankus / Sourav Bhowmick

Brunswick Group

+1 212 333 3810

[email protected]

About Aquiline Capital Partners LLC

Aquiline Capital Partners, founded in 2005, is a private equity firm based in New York investing in middle-market businesses across the financial services sector in banking and credit, insurance, investment management and markets, and financial technology and services. Aquiline targets specialized businesses that have potential for improved performance and growth in conjunction with Aquiline’s equity ownership and active involvement. The firm consists of industry experts, many with operating experience, who use a hands-on approach to build value in portfolio companies. For more information about Aquiline, its investment professionals, and its portfolio companies, please visit

About Simply Business

Simply Business is one of the UK’s biggest business insurance providers, specialising in public liability insurance for SMEs and insuring over 600,000 small businesses and landlords across Britain.

Launched in 2005, Simply Business provides an online brokerage service, delivering policies tailored to individual business requirements. Using the power of tech and data to create the best possible customer experiences, Simply Business employs over 600 people across offices in London, Northampton, and Boston in the US.

Owing to its internal underwriting capability, Simply Business can cover over 1,000 trade types – ranging from plumbers to accountants to dog walkers. An accredited B Corp for their positive social impact, Simply Business has also been voted the Sunday Times Best Company To Work For twice in a row.

Find this article useful? Spread the word.


Keep up to date with Simply Business. Subscribe to our monthly newsletter and follow us on social media.

Subscribe to our newsletter

© Copyright 2019 Simply Business. All Rights Reserved. Simply Business is a trading name of Xbridge Limited which is authorised and regulated by the Financial Conduct Authority (Financial Services Registration No: 313348). Xbridge Limited (No: 3967717) has its registered office at 6th Floor, 99 Gresham Street, London, EC2V 7NG.