We're the Sunday Times #1 best company to work for!
Sunday Times #1 best company

Senior eCRM Executive

Technology. Award-winning customer service. Bleeding-edge data ability.

Simply Business is a new type of insurance company, using all of the above to create the best possible insurance experience for small businesses and self-employed people.

We love working here, and have even taken the number one spot in the Sunday Times Best Company To Work For 2015 and 16 lists; we’ve stopped entering now to focus on a few bigger projects, but you get the idea. It’s a great place to work.

There are currently over 400,000 active Simply Business insurance policies in the UK alone. And we have offices in London, Northampton and Boston, USA.

Talking of offices, ours are bright, airy and geared up for really smart working. We’re flexible, with plenty of remote workers coming in and out, and we believe work and life should be hand in hand, rather than a juggling act. So no need to worry about school pick-ups, or a horrible commute.

Our people are our most important asset, so we focus on building a working life that helps us thrive, not stick. Join us and you’ll be part of our journey to creating something even better, for our customers and ourselves.

The role

A Senior eCRM executive to join us, based in London or Northampton. The eCRM team is involved in the acquisition of new customers, specifically via the email channel, and the on-boarding and engagement of policy holders.

We’re part of the wider marketing team, whose mission is to make Simply Business the first choice for SMEs. The focus is on using best in class communications strategies to engage, convert and retain audiences by leveraging our extensive data, personalisation and automation capabilities.

The role holder will work closely with the senior eCRM manager, eCRM executive, eCRM apprentice and head of acquisition, along with the analysis, content and customer insight teams. Using customer data and analytical tools, you’ll be responsible for implementing new email communications with a view to driving increased customer engagement, value and incremental revenues, as well as an improved customer experience.

As a Senior eCRM executive you will:

  • contribute to the implementation of the eCRM programme using Salesforce Marketing Cloud (ExactTarget)
  • focus on driving improved conversion and engagement as well as additional demand
  • work with the content team to create engaging emails that achieve high open and click through rates
  • query the data to generate insight and highlight opportunities
  • have a keen interest in data, share findings and insights with the rest of the team
  • contribute to a ‘test and learn’ approach to maximise results, which will also broaden your experience across eCRM initiatives
  • work with the design and social teams to create visually appealing email templates, utilising best practice techniques

Responsibilities include:

  • proposing new campaign ideas and solutions
  • campaign planning and execution
  • campaign reporting and analysis
  • liaising with relevant sakeholders at the contact centre when needed
  • testing and proofing

What we are looking for:

  • extensive experience in email marketing
  • experience with segmentation, personalisation and automated campaigns
  • intermediate knowledge of HTML
  • SQL knowledge ideal but not essential
  • comfortable with multi-tasking and working in an agile environment
  • the confidence to manage a whole campaign/project end-to-end
  • a good understanding of online and digital tech, passionate about digital marketing
  • a natural problem solver - demonstrates innovation and a proactive, can-do attitude
  • a keen eye for detail
  • analytical skills
  • experience of working with Salesforce Marketing Cloud (ExactTarget) ideal but not essential
  • ampscript knowledge ideal but not essential
  • good written and communication skills
  • confident team player with the ability to build strong collaborative relationships
  • good knowledge of Excel and Google Sheets
  • experience with creatively combining email and social media
  • an understanding of other digital marketing channels

What are the benefits?

There’s all the serious (but important) stuff we call ‘core benefits’. On top of that, you can pick and choose from the more exciting options we offer – whether it’s a full gym membership or gym subsidy, comprehensive private health cover, extra holiday, or a National Trust pass.

The ‘core’ stuff

Some of these will kick in once you’re confirmed in post, but here’s the summary:

  • a salary that reflects your experience, our pay policy and the market we’re in from your first day, generous annual leave
  • life assurance (financial cover for your family, should the worst happen)
  • a cash plan to reimburse your everyday medical expenses
  • an extra day off if you get married or move house
  • an automatic enrolment pension (employer-matched at 5%)

The fun stuff

Passed probation? Time to pick and mix from things like:

  • a full gym membership
  • private medical insurance
  • extra days annual leave
  • shopping vouchers
  • dental insurance
  • travel insurance

But there’s so much more to Simply Business than insurance and memberships. We also commit to flexible working options, smart working (our offices are kitted out for you to work when and how you choose), cycle to work, eye test vouchers and season ticket loan schemes, and we have a handy online form to put in any training or conference requests.

Best of all, though, are the groups, clubs, and adventures that come with the Simply Business territory. Forget a simple Give As You Earn scheme (although we’ve got that too) – we trek the Sahara for charity, take you on weekends away, throw epic summer parties, and meet up for book groups, public speaking coaching, yoga, cheeky manicures, beer brewing, and lots, lots more.


Bank, London or Northampton

The Simply Business culture is truly unique. And you sort of have to come and spend time with us to appreciate it. So get that application in and we’ll take it from there.

How to Apply

If you are interested in working for us, then please email your application to careers@simplybusiness.co.uk, or uscareers@simplybusiness.com for roles based in the US, quoting the specific job role in the subject line.

Note for recruitment agencies We have an internal team in place for our recruitment needs, so we tend not to use recruitment agencies. If we do not have signed terms of agreement with your company, then we advise against you sending us any speculative candidate profiles. They will not be subject to any terms and conditions, regardless of whether we progress with the candidate.