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Head of PPC & Paid Search Acquisition

London, UKMarketingPermanent (Full-Time)Acquisition Marketing

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A brief update on Covid-19 (coronavirus)

Simply Business is well prepared to deal with unprecedented events. We’re an agile business by nature – and our hiring and interview process is no exception. Due to the Covid-19 pandemic, some parts of our hiring process may take a little longer than usual.  Please bear with us, and rest assured that we're happy to hear from you and receive your application.

If it looks like you could be a good fit for the role, we’ll ask you to interview on Zoom – you’ll need WiFi and a laptop, or a 4G-enabled smartphone.

Technology. Award-winning customer service. Bleeding-edge data ability. Simply Business is a new type of insurance company, using all of the above to create the best possible insurance experience for small businesses and self-employed people. We love working here, and have even taken the number one spot in the Sunday Times Best Company To Work For 2015 and 16 lists; we’ve stopped entering now to focus on a few bigger projects, but you get the idea.

It’s a great place to work.

There are currently over 500,000 active Simply Business insurance policies in the UK alone. And we have offices in London, Northampton and Boston, USA. Talking of offices, ours are bright, airy and geared up for really smart working. We’re flexible, with plenty of remote workers coming in and out, and we believe work and life should be hand in hand, rather than a juggling act. So no need to worry about school pick-ups, or a horrible commute.

Our people are our most important asset, so we focus on building a working  life that helps us thrive, not stick. Join us and you’ll be part of our journey  to creating something even better, for our customers and ourselves.

PPC is one of our most important channels for attracting new Small Business and Landlord customers. Now accounting for the greatest share of SB acquisition marketing, we need an experienced leader to continue to drive the significant success we have had with this channel. Reporting to the Head of Digital Marketing, you will be responsible for the PPC, GDN Display and Affiliate channels focusing on in-market opportunities.
Your role success will be measured through growth in, and improved ROI through these channels, and your ability to lead the wider team in activating omni-channel, customer-centric strategies.
You will lead initiatives, combining a strategic vision to add value via efficient, scalable execution, influencing senior stakeholders to support proposals and collaborating with other business areas across product, data & finance to ensure successful, cohesive delivery.

As a Head of Paid Search Acquisition you’ll:

  • be responsible for strategy and overall management of the UK & US PPC accounts
  • manage a team of 5 channel specialists and co-ordinate activity throughout the wider team
  • have overall responsibility for bid management tools and technology to facilitate PPC activities in terms of strategy and implementation
  • oversee the strategies for Display and RLSA activities, with an objective to grow efficiencies through this, working with the Audience team
  • set strategy for the Affiliate channel and ensure end to end tracking and correct fulfilment of affiliate commissions
  • set budget and reforecast numbers in line with overall company strategy
  • working closely with the Head of Digital Marketing to report overall marketing and channel specific numbers to stakeholders to track all performance throughout the funnel, advise on strategy overall
  • working with the Partnership team to realign partner PPC activities in order to optimise funnel performance for such partners

Responsibilities include:

  • review performance of the channels in question and drive efficiencies
  • oversee the testing schedule to drive performance and innovation, participating in many beta opportunities and cutting edge trials
  • work alongside Product Managers, Customer Insight and Compliance, to ensure that the team works at its best alongside other teams with our customers at heart
  • liaise with 3rd party providers such as Google, Bing, Adthena and agencies such as Brainlabs to facilitate growth and efficiencies
  • the role is expected to manage a team of 5 you will be expected to work closely with key contributors in Data Science, Operations (Contact Centre Team Managers), Marketing (across other channels), Product and Development (Marketing tech lead)

What we’re looking for:

  • 7+ years experience in SEM
  • Experience of managing £10m+ annual budgets
  • Experience managing international accounts (UK & US focus)
  • A proven track record of account development and optimisation
  • An in-depth knowledge of channel optimisation and testing techniques and measurement
  • A strong people manager who invests in their team with a focus on learning and development
  • An understanding of financial services and recurring revenue stream models, and life-time value assessment
  • Experience of offline conversion models and the attribution challenges they present
What are the benefits?

There’s all the serious (but important) stuff we call ‘core benefits’. On top of that, you can pick and choose from the more exciting options we offer – whether it’s a full gym membership or gym subsidy, comprehensive private health cover, extra holiday, or a National Trust pass. 

The ‘core’ stuff
Some of these will kick in once you’re confirmed in post, but here’s the summary:
• a salary that reflects your experience, our pay policy and the market we’re in from your first day, generous annual leave
• life assurance (financial cover for your family, should the worst happen)
• a cash plan to reimburse your everyday medical expenses
• an extra day off if you get married or move house
• an automatic enrollment pension (employer-matched at 5%) 

The fun stuff
We also have a great deal more to pick and mix from, with things like:
• a full gym membership
• private medical insurance
• extra days annual leave
• shopping vouchers
• dental insurance
• travel insurance

But there’s so much more to Simply Business than insurance and memberships. We also commit to flexible working options, smart working (our offices are kitted out for you to work when and how you choose), cycle to work, eye test vouchers, and season ticket loan schemes, and we have a handy online form to put in any training or conference requests.

Best of all, though, are the groups, clubs, and adventures that come with the Simply Business territory. Forget a simple Give As You Earn scheme (although we’ve got that too) – we trek the Sahara for charity, take you on weekends away, throw epic summer parties, and meet up for book groups, public speaking coaching, yoga, manicures, beer brewing, and lots, lots more.

Our values

Everything we do comes down to these five values – empowerment, authenticity, simplicity, learning and pioneering. In practice, these will mean something unique to every  person at Simply Business, but if you’re considering working here, give them some thought. They’re at the heart of our story.

We believe in our people and the positive impact they can have so we enable everyone to stretch themselves

We celebrate diversity, avoid jargon and genuinely care about helping small businesses thrive

We attempt to simplify complex solutions to save our customers time and effort

We’re never done learning about new possibilities and act to explore them

We’re obsessed with finding new ways to create even better  experiences
Apply now

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© Copyright 2020 Simply Business. All Rights Reserved. Simply Business is a trading name of Xbridge Limited which is authorised and regulated by the Financial Conduct Authority (Financial Services Registration No: 313348). Xbridge Limited (No: 3967717) has its registered office at 6th Floor, 99 Gresham Street, London, EC2V 7NG.