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Senior Email Marketing Executive

Northampton, UKDigital MarketingPermanent (Full-Time)Digital Marketing

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We’re Simply Business

We insure small businesses and enable big dreams – not just for our customers, but for our people and communities too. With over 750,000 active insurance policies, we protect builders, bakers, landlords, and more than 1,000 other trades. 

We harness cutting-edge data ability, believe in experimentation, and build our own technology to deliver better experiences for our customers and employees. This means we’re as much a technology company as one that sells insurance. We build, we fail, we learn, we improve. We’re a B Corp too, which recognises our strong track record of having a positive impact on people, society and the environment.  

If Simply Business sounds like the kind of place you’ll thrive, we’d love to hear from you.

Working here as we get back to normal

After working remotely for so long, we have a vision for how our people will work with each other now and in the future.

Every employee should have the choice and flexibility to work in a way that’s best for their job, their team, and their life.

We know that being together in person is usually the best way to get work done, which is why our offices will become ‘hubs’ that we expect our employees to visit every so often. That said, there’s no one-size-fits all solution, so all of our people and teams will find the rhythm that suits them best.

We are looking for a Senior eCRM Executive to join the Digital Marketing Team in either Northampton or London.

As a team we’re responsible for the acquisition of new customers, specifically via the email channel, and work across the entire lifecycle of the customer. 

The eCRM team is part of the wider marketing team whose mission is to make Simply Business the first choice for SMEs and landlords. 
The focus is on using best in class communication strategies to engage, convert and retain audiences by leveraging our extensive data, personalisation and automation capabilities. 

Using a highly sophisticated customer data platform and email service provider, you’ll be responsible for implementing new email communications, with a view to driving increased customer engagement, value and incremental revenues, as well as an improved customer experience.

Here's what you'll be doing:

  • identifying new opportunities to drive value for the business
  • occasionally working directly with our partners
  • proposing new campaign ideas and solutions
  • campaign planning and execution
  • owning reporting and revealing insights on campaigns, creating a feedback loop with stakeholders to inform decisions 
  • contact centre campaign liaison
  • testing, proofing and peer reviewing

A few more details about the role:

  • you’ll own and deliver CRM programmes to acquire and retain customers at all stages of the customer lifecycle using Blueconic and Salesforce Marketing Cloud (ExactTarget)
  • lead, implement and improve lifecycle marketing campaigns, driving engagement, additional quotes and improved conversion
  • work with the Content team to create engaging emails that target high open and click rates
  • be responsible for creating visually appealing mobile responsive emails with the Design team 
  • query the data to generate insight and highlight opportunities
  • you’ll have a keen interest in data as you’ll segment the data and inspect selected audiences 
  • deliver one-time send, news-focused emails within a short timeframe
  • contribute to a ‘test and learn’ approach to maximise results 
  • support with training, development and upskilling the team

We're looking for someone who is:

  • experienced in email marketing and customer lifecycle management
  • experienced with segmentation, programmatic content, and automated branching campaigns
  • experienced with multi-variant testing automated multi-channel campaigns
  • experienced in independently managing big strategic projects from start to finish
  • a highly organised individual with good written communication skills
  • knowledgeable of HTML and SQL, plus analytical skills
  • a natural problem solver, demonstrating innovation and a proactive, can-do attitude
  • curious to learn a deep understanding of our internal applications and third-party technology providers
  • able to multitask and work in an agile environment
  • understanding of online and digital tech – and has a passion for digital marketing 
Our culture is inclusive and diverse

Our mission is to make Simply Business synonymous with fairness, belonging and inclusivity. We won’t be happy until we’ve created a truly inclusive culture – where every employee, whatever their background, role, or location, feels comfortable being their authentic self at work.

We all have a part to play – to learn more, to do more and to go further – in building this new reality that’ll be befitting of the diversity of the customers we serve. At Simply Business, we’re all in.

What are the benefits?

At Simply Business, our benefits let you balance life and work properly:

flexible parental leave – you can choose to take shared parental leave, plus we offer full pay for the first six months of your maternity leave and four-week fully paid paternity leave, subject to meeting the qualifying criteria
remote working – more of us are currently working remotely than usual, but longer-term you can balance working remotely with working in the office, giving you the opportunity to connect with colleagues
mental health and wellbeing resources – we take your wellbeing seriously, giving you access to counselling (through our Employee Assistance Programme) as well as technology to support your mental health (through the Unmind app)
paid sabbatical – two weeks off when you’ve been here for five years and four weeks off when you’ve been here for 10 years
a dedicated learning platform – including a management and leadership programme – the platform lets you balance both work and life goals

And we compensate you fairly:

• a competitive salary that reflects your experience, our pay policy and the market we’re in from your first day
• the potential to earn an annual bonus based on business performance (those on commission-led roles will be rewarded monthly)
• we match what you put into your pension up to five per cent
• a health cash plan reimburses your everyday medical expenses (with the opportunity to increase the level of your plan in your flexible benefits)
• a generous holiday entitlement of up to 25 days annual leave, plus bank holidays
life assurance of four times of your basic salary
Smart Health services including unlimited access to a 24/7 virtual GP
• a flexible benefits scheme with an allocated allowance each year to choose from benefits including private medical insurance, dental insurance, travel insurance, up to five days extra holiday, and gym membership

These values are important to us and our people
- Learning
- Empowerment
- Authenticity
- Pioneering
- Simplicity

These all mean something unique to every person at Simply Business, but if you’re thinking about working here, give them some thought. They’re at the heart of our story.

Apply now

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6th Floor99 Gresham StreetLondonEC2V 7NG

Sol House29 St Katherine's StreetNorthamptonNN1 2QZ

© Copyright 2022 Simply Business. All Rights Reserved. Simply Business is a trading name of Xbridge Limited which is authorised and regulated by the Financial Conduct Authority (Financial Services Registration No: 313348). Xbridge Limited (No: 3967717) has its registered office at 6th Floor, 99 Gresham Street, London, EC2V 7NG.