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Product Marketing Manager

Atlanta, GAMarketingPermanent (Full-Time)Marketing

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Simply Business is more than our name. It's how we approach insurance: Make it clear. Make it simple. Make it affordable. By combining exceptional talent, technology, data, and knowledge, Simply Business is the go-to online insurance brokerage that protects small businesses and the entrepreneurs who work hard to build them. 

We want team members who have the drive to challenge boundaries. If you’re smart and passionate about delivering brilliant customer experiences, we’d love to hear from you.

Are you a self-driven, analytically savvy, operationally-minded product marketing manager who is passionate about customers? Are you looking for an opportunity of a lifetime to help create something big and meaningful in a fun, fast-paced, empowering environment? If so, you will want to read on.

As a Product Marketing Manager, you will be responsible for leading and launching go-to-market  initiatives for our small business insurance products and partnerships. Collaborating closely with the Product Management and Partnership teams, you will serve as the go-to-market lead and the voice of the Customer, providing essential feedback loops that will influence the product strategy roadmap, and lead to effective, efficient and targeted marketing execution.

You are analytical, and can effectively work with colleagues across the company to drive results. The ideal candidate will be skilled in understanding the needs of Small Businesses and influencing product and partnership roadmaps. You will be experienced in building strategic plans from the ground up and managing GTMs end-to-end. You’ll leverage a strong multidisciplinary background - including strategy and analytical skills, with experience preferred in consulting, go-to-market, product management, product marketing, and digital advertising. We are looking for a problem solver who is flexible and comfortable working in a cross-functional capacity within a fast-paced environment. Excellent communication skills are a must. At Simply Business, we are focused on building a diverse and inclusive workplace, so we welcome you, your personal experience and different perspectives.

As a Product Marketing Manager, You Will:

  • Drive the effectiveness of positioning, launch, demand, and adoption of our small business insurance products.
  • Translate complex product concepts into clear, concise, jargon-free value propsPrioritize product marketing requests across multiple workstreams.
  • Gather competitive and market insights that can shed light on customer needs and inform new product enhancements.
  • Work in a collaborative environment and influence others to ensure successful product marketing deployment, understanding key business and technology drivers.
  • Work closely with channel leads to activate marketing for all product releases including product definition, where to announce it, assist in defining a channel strategy, and what needs to be in place operationally to ensure an amazing rollout.
  • Help to develop product positioning and messaging that differentiate our products in the market.
  • Product launch – plan the launch and go-to-market strategies for product and partner releases.
  • Manage the cross-functional implementation of the plan to ensure all internal stakeholders are prepared for product releases.
  • Market intelligence – be the expert on small business owners, how they buy insurance and their buying criteria; be the expert on the competition.
  • Market research – conduct research to specify market needs and requirements for current and future product opportunities.
  • Demand generation – Work  with stakeholders and channel leads to develop strategies and marketing programs that drive demand for our products.
  • Support the entire product life cycle from strategic planning to tactical execution, and measurement.

What we are looking for:

  • Five or more years of strategic marketing and/or marketing/product management experience in the technology and/or P&C insurance industry or with an agency.
  • Demonstrated success of marketing strategy development and implementation across multiple channels.
  • Ability to build relationships with diverse cross-functional teams including senior managers, sales, product management, technology, insurance product, marketing operations, and more.
  • Detail oriented with strong analytical and business problem solving skills, including ROI analysis and customer segmentation.
  • Excellent writing, communication, and presentation skills; ability to distill complex concepts into language that is understandable and compelling to business decision makers.
  • Driven, self-motivated and self-directed; comfortable leading and working with teams, but also independently to complete projects.
  • Must be highly organized and able to work efficiently on multiple projects to meet tight deadlines and changing priorities.
  • Excellent leadership and interpersonal communication skills are critical.
  • Proven success translating complex technical concepts into compelling value propositions and marketing messaging.
  • Track record of translating customer needs into product ideas that result in innovative product solutions that are adopted by target audiences.
  • An excellent communicator - both verbally, in writing and visually.
  • A terrific collaborator, able to partner effectively across teams with a broad range of skill sets and experience to arrive at the best solutions.
  • Able to thrive in environments with a certain amount of ambiguity and that evolve rapidly in response to a changing external environment.
  • Curious and analytical. You rigorously question and test your own and others’ assumptions, supported by data.
  • A great colleague - the kind of person people love working with, open to sharing your experience with and seeking growth opportunities from others.
  • Interested in joining a high-performing team with a supportive and inclusive culture.
  • Experience and understanding required in all modern marketing channels. 
  • Familiar with using a marketing CRMA passion for the customer and insatiable drive to understand how to match our products with their needs.
  • Self-driven with the ability to work in a fast-paced, high-performing team environment.
  • Clear ability to create, plan, execute, and communicate our GTM strategies.
  • Commercially astute - you have the ability to understand key business priorities and how marketing delivers value to business KPIs.
  • Bachelor's Degree.
What are the benefits?

Here are some of the great benefits and perks that come from being a Simply Business employee:
• A salary that reflects your experience, our pay policy, and the market we’re in from your first day
• Group plan for medical, dental, vision, and prescription drug coverage
• Short term disability, long term disability, and life insurance coverage
• Participation in the Company’s bonus program
• Participation in 401(k) plan with a 3% employer match
• Commuter benefits to help cut down on parking and public transit costs
• 25 days of vacation time plus 10 sick days and 10 company holidays
• A genuine investment in your learning and development
• Annual company trip, regular outings, and volunteer opportunities 
• An awesome WeWork office with cold brew coffee and other beverages on tap, local pop-up events, and more 

Simply Business is an equal opportunity employer. We're committed to welcoming and helping to grow employees within an inclusive & diverse culture. And that commitment starts with our interview process. 

Once you apply, your info will be reviewed in a committee with employees from different levels, teams, and experiences. We pride ourselves on fostering a sense of community, which is only made stronger by each individual at SB, so you'll have the opportunity to meet a variety of people throughout the process. Get excited!

Want more info on working at Simply Business? Check out our careers page: https://www.simplybusiness.com/careers/ 

What's going on with work from home and return to the office?

More and more, people are talking about going back to the workplace and the new normal. At Simply Business, we’re thinking of it as a Better Normal. That means offering our SBers more choice and greater flexibility to work in a way that’s best for their particular job, their teams, and their lives.

We’re shifting to a hybrid working model, so we’ll have employees working virtually and in the office at any given time.

We’re also aware there are times when working together in person is the best way to get things done. We expect our SBers to connect in their hubs (that’s what we call our offices) most likely once every few weeks. That said, there’s no one-size-fits-all solution, so we expect all SBers and their teams will find the operating rhythm that works best for them.

If you’re wondering what it might be like for you at Simply Business, our Talent Acquisition is happy to answer any questions. In fact for them, it’s perfectly normal.

Most of our interviews will still take place over Zoom (however, depending on the role, there may be the opportunity/expectation to meet members of the team in-person).  If it looks like you could be a good fit for the role, we’ll ask you to interview on Zoom – you’ll need WiFi and a laptop, or a 4G-enabled smartphone. If you don’t have access to either of these, or you need support with your application, get in touch with us at [email protected] Similarly, please email us with any questions or if you want to pause your application for a bit – we’ll be happy to keep you updated on future opportunities like the one above.
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© Copyright 2022 Simply Business. All Rights Reserved. Simply Business is a trading name of Xbridge Limited which is authorised and regulated by the Financial Conduct Authority (Financial Services Registration No: 313348). Xbridge Limited (No: 3967717) has its registered office at 6th Floor, 99 Gresham Street, London, EC2V 7NG.