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SEO Manager

Boston, MAMarketingPermanent (Full-Time)Marketing

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Simply Business is more than our name. It's how we approach insurance: Make it clear. Make it simple. Make it affordable. By combining exceptional talent, technology, data, and knowledge, Simply Business is the go-to online insurance brokerage that protects small businesses and the entrepreneurs who work hard to build them. 

We want team members who have the drive to challenge boundaries. If you’re smart and passionate about delivering brilliant customer experiences, we’d love to hear from you.

The role of the SEO team is to deliver value and growth to the business by developing and implementing innovative strategies that will drive organic first-page rank for a set of strategically important keywords/topics while helping drive traffic and overall brand awareness. 

As an SEO Manager you will:

  • Research and understand the US market in order to identify key topics of interest
  • Deliver technical optimization to our content and landing pages increasing site traffic and ultimately driving incremental business growth
  • Ensure that SEO best practices are built into our online properties and overall content strategy

Responsibilities include:

  • Creating, managing, and delivering a comprehensive SEO strategy for Simply Business US and prioritize initiatives in line with business objectives
  • Conducting keyword research to identify content areas that drives value to our customers, overall engagement, while delivering maximum commercial opportunity
  • Work closely with our Content team to optimize our content and landing pages to drive the right traffic to the site
  • Monitoring and reporting on trends and changes in keyword positions and their commercial impactIdentify opportunities on and off-site to improve performance in organic search results
  • Assist when needed on uploading, editing, and managing content on our custom CMS platform
  • Monitoring technical SEO while driving requirements to optimize for ranking and on-site conversion
  • Communicating with product teams on technical development stories and providing SEO input into business cases
  • Liaising with 3rd party suppliers on SEO initiatives
  • Communicating with wider teams and senior stakeholders on how SEO is delivering growth and value to the business
  • Work closely with your UK counterparts on larger strategic SEO initiatives
  • Report back to the business on traffic, rankings and other SEO aspects, and how they complement our internal KPIs and commercial impact

What we are looking for:

  • A passion for the customer and insatiable drive to understand what quality content would add value to their lives
  • Self-driven with the ability to work in a fast-paced, high-performing team environment
  • Demonstrable experience of creating, executing, and effectively improving the SEO performance on a wide range of websites, and have solved technical problems for them which led to real business results
  • Experience working with cross-functional teams, including Content, Campaign, Marketing, Product, etc.
  • Clear ability to create, plan, execute, and communicate our SEO strategy
  • Strong knowledge of how search engine crawlers work and a clear understanding of the key areas that drive SEO value
  • Competent using analytical tools to identify commercial opportunities - you have the ability to understand key business priorities and how SEO delivers value to business KPIs
  • An understanding of Mobile SEOKnowledge of HTML/CSS/Javascript
  • Understanding of how to use owned channels to execute SEO campaignsKnowledge of Technical SEO
  • Experience working with technical SEO tools such as Screaming Frog, Ahrefs, Moz, SEMrush, Lighthouse, and Google Search Console
  • An understanding of how both SEO and PPC channels can drive growth together
  • Someone who is constantly up to date with industry developmentsMinimum of 3 years experience
  • Undergrad degree required
  • Agency experience a plus
What are the benefits?

Here are some of the great benefits and perks that come from being a Simply Business employee:
• A salary that reflects your experience, our pay policy, and the market we’re in from your first day
• Group plan for medical, dental, vision, and prescription drug coverage
• Short term disability, long term disability, and life insurance coverage
• Participation in the Company’s bonus program
• Participation in 401(k) plan with a 3% employer match
• Commuter benefits to help cut down on parking and public transit costs
• 25 days of vacation time plus 10 sick days and 10 company holidays
• Annual company trip, regular outings, and volunteer opportunities 
• An awesome WeWork office with cold brew coffee and other beverages on tap, local pop-up events, and more 

Simply Business is an equal opportunity employer. We're committed to welcoming and helping to grow employees within an inclusive & diverse culture. And that commitment starts with our interview process. 

Once you apply, your info will be reviewed in a committee with employees from different levels, teams, and experiences. We pride ourselves on fostering a sense of community, which is only made stronger by each individual at SB, so you'll have the opportunity to meet a variety of people throughout the process. Get excited!

Want more info on working at Simply Business? Check out our careers page: 

What's going on with work from home and return to the office?

More and more, people are talking about going back to the workplace and the new normal. At Simply Business, we’re thinking of it as a Better Normal. That means offering our SBers more choice and greater flexibility to work in a way that’s best for their particular job, their teams, and their lives.

We’re shifting to a hybrid working model, so we’ll have employees working virtually and in the office at any given time.

We’re also aware there are times when working together in person is the best way to get things done. We expect our SBers to connect in their hubs (that’s what we call our offices) most likely once every few weeks. That said, there’s no one-size-fits-all solution, so we expect all SBers and their teams will find the operating rhythm that works best for them.

If you’re wondering what it might be like for you at Simply Business, our Talent Acquisition is happy to answer any questions. In fact for them, it’s perfectly normal.

Most of our interviews will still take place over Zoom (however, depending on the role, there may be the opportunity/expectation to meet members of the team in-person).  If it looks like you could be a good fit for the role, we’ll ask you to interview on Zoom – you’ll need WiFi and a laptop, or a 4G-enabled smartphone. If you don’t have access to either of these, or you need support with your application, get in touch with us at [email protected] Similarly, please email us with any questions or if you want to pause your application for a bit – we’ll be happy to keep you updated on future opportunities like the one above.
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© Copyright 2021 Simply Business. All Rights Reserved. Simply Business is a trading name of Xbridge Limited which is authorised and regulated by the Financial Conduct Authority (Financial Services Registration No: 313348). Xbridge Limited (No: 3967717) has its registered office at 6th Floor, 99 Gresham Street, London, EC2V 7NG.