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Senior Email Marketing Executive

Northampton, UKMarketing (UK)Permanent (Full-Time)Acquisition Marketing

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A brief update on Covid-19 (coronavirus)

Simply Business is well prepared to deal with unprecedented events. We’re an agile business by nature – and our hiring and interview process is no exception. Due to the Covid-19 pandemic, some parts of our hiring process may take a little longer than usual.  Please bear with us, and rest assured that we're happy to hear from you and receive your application.

If it looks like you could be a good fit for the role, we’ll ask you to interview on Zoom – you’ll need WiFi and a laptop, or a 4G-enabled smartphone.

Technology. Award-winning customer service. Bleeding-edge data ability. Simply Business is a new type of insurance company, using all of the above to create the best possible insurance experience for small businesses and self-employed people. We love working here, and have even taken the number one spot in the Sunday Times Best Company To Work For 2015 and 16 lists; we’ve stopped entering now to focus on a few bigger projects, but you get the idea.

It’s a great place to work.

There are currently over 500,000 active Simply Business insurance policies in the UK alone. And we have offices in London, Northampton and Boston, USA. Talking of offices, ours are bright, airy and geared up for really smart working. We’re flexible, with plenty of remote workers coming in and out, and we believe work and life should be hand in hand, rather than a juggling act. So no need to worry about school pick-ups, or a horrible commute.

Our people are our most important asset, so we focus on building a working life that helps us thrive, not stick. We're proud of our inclusive and supportive culture, and we're passionate about creating an environment where everyone's cultural backgrounds, skills, and perspectives are valued. Join us and you’ll be part of our journey to creating something even better, for our customers and ourselves.

Brexit Statement:

Following the UK's exit from the European Union, there are changes to Legal Right to Work legislation that applicants from the EU will need to be aware of.

Before 30th June 2021, EU/EEA/Swiss citizens have a legal right to work in the UK and can provide a passport as evidence of this.  No visa will be required.

From 30th June 2021, EU citizens will be required to provide evidence of settled or pre-settled status in the UK as evidence of right to work.  Without this, EU citizens will require a visa to work in the UK.

We need a Senior Email Marketing Executive to join us in London or Northampton.

As a team we’re responsible for the acquisition of new customers, specifically via the email channel, and work across the entire lifecycle of the customer. The eCRM team is part of the wider marketing team whose mission is to make Simply Business the first choice for SMEs and landlords. The focus is on using best in class communication strategies to engage, convert and retain audiences by leveraging our extensive data, personalisation and automation capabilities. Using a highly sophisticated customer data platform and email service provider, you’ll be responsible for implementing new email communications, with a view to driving increased customer engagement, value and incremental revenues, as well as an improved customer experience. 

Responsibilities include:

  • identifying new opportunities to drive value for the business
  • occasionally working directly with our partners
  • proposing new campaign ideas and solutions
  • campaign planning and execution
  • owning reporting and revealing insights on campaigns, creating a feedback loop with stakeholders to inform decisions 
  • contact centre campaign liaison
  • testing, proofing and peer reviewing

As a Senior Email Marketing Executive you’ll:

  • own and deliver CRM programmes to acquire and retain customers at all stages of the customer lifecycle using Blueconic and Salesforce Marketing Cloud (ExactTarget)
  • lead, implement and improve lifecycle marketing campaigns, driving engagement, additional quotes and improved conversion
  • work with the Content team to create engaging emails that target high open and click rates
  • be responsible for creating visually appealing mobile responsive emails with the Design team 
  • query the data to generate insight and highlight opportunities
  • have a keen interest in data, as you’ll segment the data and inspect selected audiences 
  • deliver one-time send, news-focused emails within a short timeframe
  • contribute to a ‘test and learn’ approach to maximise results 
  • support with training, development and upskilling the team

What we’re looking for:

  • extensive experience in email marketing and customer lifecycle management
  • extensive experience with segmentation, programmatic content & automated branching campaigns
  • extensive experience with multi variant testing automated multi channel campaigns
  • extensive experience in independently managing big strategic projects from start to finish
  • good written, communication skills and a highly organised individual
  • intermediate knowledge of HTML, SQL plus analytical skills
  • a natural problem solver, demonstrating innovation and a proactive, can-do attitude
  • a keen eye for detail – someone that’s curious to learn a deep understanding of our internal applications and third party technology providers
  • ability to multi-task and work in an agile environment
  • a good understanding of online and digital tech – and passion for digital marketing
What are the benefits?

There’s all the serious (but important) stuff we call ‘core benefits’. On top of that, you can pick and choose from the more exciting options we offer – whether it’s a full gym membership, lifestyle pot, comprehensive private health cover, extra holiday or a National Trust pass. 

The ‘core’ stuff
These are available to all staff from your first day. Here’s the summary:

• a salary that reflects your experience, our pay policy and the market we’re in from your first day
• an automatic enrolment pension (employer-matched at 5%)
• generous holiday entitlement
• life assurance – 4 x your basic salary
• a health cash plan to reimburse your everyday medical expenses
• an extra day off if you get married or move house
• unlimited access to 24/7 virtual GP
• bupa nurse healthline
• employee assistance programme (EAP)
• eye care vouchers
• local discounts

The fun stuff
We also have a great deal more to pick and mix from, with things like:

• a full gym membership
• lifestyle pot (a pot of cash to be used against anything you want need: well being, personal development, hobbies or childcare costs)
• private medical insurance
• extra days annual leave (up to 5 days)
• shopping vouchers
• dental insurance
• travel insurance
• merlin pass
• taste card

But there’s so much more to Simply Business than insurance and memberships. We also commit to flexible working options, smart working (our offices are kitted out for you to work when and how you choose), cycle to work, eye test vouchers, and season ticket loan schemes, and we have a handy online form to put in any training or conference requests.

Best of all, though, are the groups, clubs, and adventures that come with the Simply Business territory. Forget a simple Give As You Earn scheme (although we’ve got that too) – we trek the Sahara for charity, take you on weekends away, throw epic summer parties, and meet up for book groups, public speaking coaching, yoga, manicures, beer brewing, and lots, lots more.

Our values

Everything we do comes down to these five values – empowerment, authenticity, simplicity, learning and pioneering. In practice, these will mean something unique to every  person at Simply Business, but if you’re considering working here, give them some thought. They’re at the heart of our story.

We're trusted to get the right stuff done in the way that suits us best

We respect the uniques skills and perspective that everyone has

If we can make it simpler, we do, and if we can’t then we explain it so everyone can understand

We’re always learning, developing and improving, and helping others do the same

We lead with purpose and make things happen
Apply now

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6th Floor99 Gresham StreetLondonEC2V 7NG

Sol House29 St Katherine's StreetNorthamptonNN1 2QZ

© Copyright 2021 Simply Business. All Rights Reserved. Simply Business is a trading name of Xbridge Limited which is authorised and regulated by the Financial Conduct Authority (Financial Services Registration No: 313348). Xbridge Limited (No: 3967717) has its registered office at 6th Floor, 99 Gresham Street, London, EC2V 7NG.