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Head of Product Marketing (MarTech/CRM)

London, UKMarketing (UK)Permanent (Full-Time)Acquisition Marketing

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We’re Simply Business

We insure small businesses and enable big dreams – not just for our customers, but for our people and communities too. With over 750,000 active insurance policies, we protect builders, bakers, landlords, and more than 1,000 other trades. 

We harness cutting-edge data ability, believe in experimentation, and build our own technology to deliver better experiences for our customers and employees. This means we’re as much a technology company as one that sells insurance. We build, we fail, we learn, we improve. We’re a B Corp too, which recognises our strong track record of having a positive impact on people, society and the environment.  

If Simply Business sounds like the kind of place you’ll thrive, we’d love to hear from you.

Working here as we get back to normal

After working remotely for so long, we have a vision for how our people will work with each other now and in the future.

Every employee should have the choice and flexibility to work in a way that’s best for their job, their team, and their life.

We know that being together in person is usually the best way to get work done, which is why our offices will become ‘hubs’ that we expect our employees to visit every so often. That said, there’s no one-size-fits all solution, so all of our people and teams will find the rhythm that suits them best.

We need a Head of Product Marketing (MarTech/CRM) to join us in Northampton or London.

Joining the Marketing Team this role will be a key link to our growing range of product & data teams which develop digital solutions to serve and understand our customers. They will drive our strategy to deliver a customer-centric mar-comms approach to deliver value throughout the customer lifecycle.

With a market-leading marketing team in place, we require market-leading tools and customer experiences to remain at the forefront of customer acquisition, engagement and retention in this increasingly competitive market.

The role will work with the marketing channel managers to identify development & analytical needs and priorities, build business cases for their progression and liaise with product and data teams for the discovery, testing, deployment and iteration of such solutions.

As a Head of Product Marketing (MarTech/CRM) you will:

  • co-ordinate and collaborate with Product and Data teams to deliver first-class marketing capabilities & campaigns; identifying the marketing mix required and communicating requirements into the channel execution teams
  • analyse performance, identify trends and opportunities, formulate campaign proposals and dependencies, propose execution methodologies
  • drive our strategy to deliver customer-centric comms opportunities, understand customer behaviours and make audiences available for new product/services initiatives via product teams and marketing channel specialists
  • manage the martech capability development requirements and prioritisation for the Simply Business marketing team
  • work with a newly formed marketing product team to develop new marketing capabilities
  • manage the eCRM team and strategically develop comms opportunities throughout the whole customer lifecycle, driving incremental revenue and cost efficiencies in execution
  • ensure suitable fulfilment of all incentive promotions from tracking to delivery
  • build commercially viable business cases for new initiatives and analyse and communicate performance

Responsibilities include:

  • be the first point of call for product teams to identify and receive marketing input and support
  • understand the objectives and strategies of all marketing channels and communicate them to all product teams
  • agree marketing development priorities with Marketing Product Manager and ensure projects have suitable marketing channel expertise available
  • ensure proposed solutions deliver achievable ROI and are prioritised accordingly
  • ensure data and execution capabilities are aligned to strategic requirements with data team
  • line management of the eCRM team and Product marketing manager and their associated team/personal development

What we are looking for:

  • strong understanding and experience of digital channel marketing processes and strategies: PPC, SEO, CRM, CRO, Content marketing / CMS, Social (agency or client-side cross-channel experience preferred)
  • strong understanding of the requirements of marketing platforms and the data and usability considerations when exploring new solutions (CDP, CMS, Analytics, ESP etc)
  • experience of leading and developing teams, identifying strategic opportunities and approaches, influencing stakeholders and generating buy-in and collaboration
  • understanding of customer centric lifecycle segmentation approach to audiences, applying consistent CRM strategies to them and the supporting technology required
  • a commercial and analytical approach – understanding of marketing KPIs and applying them to performance forecasting and analysis
  • understanding of the Agile development process and principles
  • experience of optimisation testing frameworks and continual improvement via Build, Measure, Learn approaches
  • understanding of the MarTech platform landscape and their various applications
  • strong organisational and communications skills and management of multiple stakeholders
Our culture is inclusive and diverse

Our mission is to make Simply Business synonymous with fairness, belonging and inclusivity. We won’t be happy until we’ve created a truly inclusive culture – where every employee, whatever their background, role, or location, feels comfortable being their authentic self at work.

We all have a part to play – to learn more, to do more and to go further – in building this new reality that’ll be befitting of the diversity of the customers we serve. At Simply Business, we’re all in.

What are the benefits?

At Simply Business, our benefits let you balance life and work properly:

flexible parental leave – you can choose to take shared parental leave, plus we offer full pay for the first six months of your maternity leave and four-week fully paid paternity leave, subject to meeting the qualifying criteria
remote working – more of us are currently working remotely than usual, but longer-term you can balance working remotely with working in the office, giving you the opportunity to connect with colleagues
mental health and wellbeing resources – we take your wellbeing seriously, giving you access to counselling (through our Employee Assistance Programme) as well as technology to support your mental health (through the Unmind app)
paid sabbatical – two weeks off when you’ve been here for five years and four weeks off when you’ve been here for 10 years
a dedicated learning platform – including a management and leadership programme – the platform lets you balance both work and life goals

And we compensate you fairly:

• a competitive salary that reflects your experience, our pay policy and the market we’re in from your first day
• the potential to earn an annual bonus based on business performance (those on commission-led roles will be rewarded monthly)
• we match what you put into your pension up to five per cent
• a health cash plan reimburses your everyday medical expenses (with the opportunity to increase the level of your plan in your flexible benefits)
• a generous holiday entitlement of 25 days annual leave, plus bank holidays
life assurance of four times of your basic salary
Smart Health services including unlimited access to a 24/7 virtual GP
• a flexible benefits scheme with an allocated allowance each year to choose from benefits including private medical insurance, dental insurance, travel insurance, up to five days extra holiday, and gym membership

These values are important to us and our people
 
- Learning
- Empowerment
- Authenticity
- Pioneering
- Simplicity

These all mean something unique to every person at Simply Business, but if you’re thinking about working here, give them some thought. They’re at the heart of our story.

Apply now

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6th Floor99 Gresham StreetLondonEC2V 7NG

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© Copyright 2021 Simply Business. All Rights Reserved. Simply Business is a trading name of Xbridge Limited which is authorised and regulated by the Financial Conduct Authority (Financial Services Registration No: 313348). Xbridge Limited (No: 3967717) has its registered office at 6th Floor, 99 Gresham Street, London, EC2V 7NG.