22-01-2008
Retailer reports positive Christmas trading results
News by Adfero for Simply Business - independent providers of shop insurance, business finance, landlord insurance, buy-to-let mortgages & commercial mortgages.
Supermarket chain Morrisons has reported positive trading figures for the Christmas period, following in the footsteps of several other big retailers and shops who had a successful season.
Data released by the company shows that, over a six-week period up to January 6th, same store sales increased at a rate of 9.5 per cent, compared with the same period during the previous year.
However, the 9.5 per cent increase does not include sales of fuel.
"We welcomed significantly more customers to our stores and they were well served with attractive offers and great fresh food," said Marc Bolland, chief executive of Morrisons, a retailer established in 1899 with headquarters in Bradford.
"These strong results are further evidence that our rigorous focus on freshness, service and value is striking a chord with shoppers."
The firm also confirmed that an additional four million shoppers had been attracted, in part, by a recent advertising campaign.
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