28-09-2007
SMEs could make use of viral marketing
News from Simply Business - independent providers of business insurance, business finance, landlord insurance, buy-to-let mortgages and business information for SMEs
Great marketing opportunities exist for small to medium-sized enterprises (SMEs) if they can create a great viral marketing campaign, according to experts.
According to comments made by a representative from Kontraband, an entertainment-orientated website, SMEs could make use of the marketing technique as, among other things, it can be implemented at lower cost when compared with other methods.
"If small businesses want to do it, they can take a more grass roots approach by creating viral forums or blogs to generate PR around their business," said the representative.
"It is something that everyone should consider and it is something you can just do yourself. It doesn't cost money, it just costs time," he added.
Essentially, the term viral marketing refers to the technique of using either word-of-mouth or the internet to distribute a particular message.
Don't take chances with your livelihood - get comprehensive business insurance.
Simply Business offers a fast easy way to choose from a range of insurance quotes and buy online or over the phone with an advisor.
Compare business insurance quotes now!