04-10-2007
SMEs are engaging in greenwashing
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A number of small to medium-sized enterprises (SMEs) are engaging in a practice known as greenwashing, an expert has claimed.
According to comments made by Chris Harrop, group marketing director for landscaping firm Marshalls, SMEs are increasingly suggesting to customers that they are more environmentally-aware than is indeed the case.
"Greenwashing has been taking hold in consumer markets for about a year," said Mr Harrop.
"There are smaller companies who either don't have the resources or have built a business model that won't allow them to address either low carbon, or biodiversity, or water usage, or the ethical issues in the supply chain," he added.
Derived from the term whitewashing, greenwashing is done by companies through a number of different business-related activities, including the sponsorship of events, reporting and the development of front groups.
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