27-02-2008
Research firm reports growth drop for Google
News by Adfero for Simply Business - independent providers of public liability insurance, business finance, landlord insurance, buy-to-let mortgages & commercial mortgages.
Research firm comScore has reported a fall in the click rate of Google's advertisements in the US. With year-on-year falls of 0.3 per cent detected by the organisation, this compares with growth levels of 27 per cent and 13 per cent respectively for November and December 2007.
Operating worldwide, comScore provides information on a number of sectors, including technology, media and financial services. "There are pretty strong signals now that the economic slowdown is having impact on consumers' behaviour online and therefore having a negative impact on Google," said Clayton Moran, an analyst with the Stanford Group, in a report by the New York Times.
However, Eric Schmidt, chief executive of Google, added: "I am happy to say that we have not yet seen any negative impact from the rumours of future recessions."
Nevertheless, on the back of this news, shares in Google dropped yesterday (February 26th) by a total of 4.6 per cent. Since November 2007, Google's share value has fallen by 38 per cent.