A single misspelled word can halve the chances of making a sale, according to new claims.
A report by businessman Charles Duncombe suggests that online sales volumes suffer by as much as 50 per cent when a spelling mistake is present.
Mr Duncombe made the claim after running analysis on his own businesses, which include telecoms and travel websites.
It is thought that consumers are likely to be more wary of sites that include spelling mistakes, especially as so-called ‘phishing’ attacks become more prevalent.
In an interview with the BBC, Mr Duncombe said: “If you project [the findings] across the whole of internet retail then millions of pounds worth of business is probably being lost each week due to simple spelling mistakes.
Mr Duncombe also said that his business struggles to recruit people with good literacy levels.