SMEs (small and medium sized enterprises) are happy to use work related social networks such as Linked In to promote their business, but are much more wary of facebook.
According to the Business Networking Trends survey by business referrals network WeCanDo.biz, 80% of entrepreneurs achieved ‘business wins’ through online social networking sites such as Linked In, Xing and their own website.
However, only a third of respondents said they would use facebook for business networking, refusing to add business contacts as ‘friends’.
Ian Hendry, founder and CEO of WeCanDo.biz said: "What motivates entrepreneurs is real business. They want online networks to broker introductions to other professionals with a need for what they do. It may be a function of the recession that business people now expect a much more tangible return from the time they invest online. Clearly, not all networking sites are delivering."